Sponsor/Exhibitor Flash 2020 - Vol.65 No.4
Two Weeks Left Until ATCA Annual!
To Help Maximize Your ROI:

  1. Do you know who will be your booth staff or conference attendees at ATCA Annual? Have you allocated your comp conference attendee registrations? If so, have they been registered for the event? Our registration department is happy to help you when needed. Call us at 703-299-2430 ext. 333.
  2. Have you completed building out your virtual booth? Deborah Brice, ATCA’s Meeting Manager, is available to assist with your booth setup! Deborah can be reached at Deborah.Brice@atca.org or 703.299.2430 ext. 306.
  3. Have you let your customers, prospective clients, government contacts, and other industry contacts know that you are exhibiting at the ATCA Annual to help boost your booth traffic?
  4. Have you informed ATCA of any events you are hosting in your booth (demos, presentations, receptions, etc.) that you would like to place on our Schedule of Exhibitor Activities which ATCA will promote and publicize? (See this past Sponsor/Exhibitor Flash for the form and details)
  5. Are you scheduling meetings at your virtual booth and ATCA Annual? Reach out to your contacts and invite them to meet your booth!

If not, there's only 8 business days left to get done!
Exhibitor/Sponsor User Guide Is Now Available
Be sure to review this material to familiarize yourself with how to log-in, set up your profile, manage your booth, and interact with attendees.
Mark Your Calendar:
Sponsor/Exhibitor Preview Days!
What Are Preview Days?
Preview Days are 3 days, December 2-4, during which sponsor/exhibitors can:
  1. Become familiar with the ATCA Annual virtual environment
  2. Test your booth and make sure all is working well
  3. Check out the exhibit hall and see what other exhibitors are doing
  4. MAKE YOUR FINAL CHANGES TO YOUR BOOTH (after 6 PM ET on Dec. 4, Booth Building will close and no updates or changes can occur to your booth after this time. We need the weekend to test everything, and continual edits over the weekend prevent robust testing)
  5. Make sure all your staff are correctly registered for the event
  6. Setup your Profile which will allow you to create a virtual business card, send/receive chats and emails from registered ATCA Annual participants, and more!

During the Preview Days, Intrado, the ATCA Annual virtual platform, will have extra staff available to assist exhibitors with any questions regarding booth setup.

Important Times to Note:
  • Wednesday, Dec. 2 at 9 AM ET: Your sponsor/exhibitor registration for ATCA Annual is now live! You can log into ATCA Annual and see the live environment, navigate to your booth, edit personal profiles, ensure your staff are correctly labeled, and content is correctly displaying in your booth.
  • Wednesday, Dec. 2 at 12 - 1 PM ET: Sponsor/exhibitor live training. (THIS IS A MUST ATTEND FOR ALL EXHIBITORS!)
  • Friday, Dec. 4 at 6 PM ET: The Booth Builder is now closed! After 6 PM on Friday you will not be able to make any more changes to your booth setup.
Registering Your Booth Staff Is Easy!
Register your staff one of the following ways:

If you have 10 or less booth staff - go to the ATCA Annual Registration Site and select the Virtual Booth Staff or Full Access Exhibitors option. As an exhibitor, you can select either:
  • Virtual Booth Staff – Includes complimentary access to the Exposition Hall and all programming/activities taking place in the hall and access to the Networking Pavilion.
  • Virtual Full Access Exhibitor – Includes FULL access to Annual Virtual Conference activities including all programming. (To use a complimentary sponsor pass, enter the discount code you were provided by registration@atca.org under the "Registration Discounts" section.)
If you have more than 10 booth staff - or you would like us to register your staff for you, complete the Bulk Registration Form and return it to registration@atca.org.
Deadline Reminder!
All tiered sponsor contracts (sponsorships that include a virtual exhibit booth) need to be submitted no later than close of business on November 30, 2020.
Other sponsor contracts may be accepted after that date, but please note that not all sponsor benefits may be available so close to the start of ATCA Annual.
Need Help with Your Booth Setup?
Deborah Brice, ATCA’s Meeting Manager, is available to assist with your booth setup! Deborah can be reached at Deborah.Brice@atca.org or 703.299.2430 ext. 306.
View Past Sponsor/Exhibitor Flash Newsletters in the Newsletter Archives!
Visit the Sponsor/Exhibitor Resource Page
Loaded with lots of info about ATCA Annual including:
  • Training and orientation videos
  • 'How to' guides for setting up your booth
  • Archive of Sponsor/Exhibitor Newsletters
  • Marketing material such as sponsor/exhibitor and presenter email banners, and more!
Maximize Your Success at ATCA Annual
  • Schedule Meetings Now! Reach out to clients, prospects, industry friends, and colleagues to coordinate schedules and setup meetings during the week of the ATCA Annual.
  • Add the ATCA Annual banner to your email signature or website to promote your sponsor/exhibitor status.
  • Email your existing clients and new prospects and let them know you are attending ATCA Annual. Have a VIP client? offer one of your comp registrations to them to attend ATCA Annual in full. 
  • Prepare virtual business cards for your staff to hand out while networking at the event, or use the Intrado and/or REMO business cards built into these ATCA Annual platforms.
  • Check your booth analytics and metrics regularly to get timely info on who visited your booth. Prepare and draft emails to send out to visitors thanking them for visiting and requesting a future meeting. You can edit and personalize this at the event before sending. 
  • Know your deadlines! Know your deadlines! Know your deadlines!
  • Craft and memorize your company's “elevator speech” — a quick description of your mission and the services you offer. If all team members are prepared, you will retain more visitors at your stand and communicate your key messages in strength.

This is a well-informed group of attendees. Many have a plan when visiting the virtual ATCA Annual; make sure you have one too! Please read the weekly Sponsor/Exhibitor Newsletters. We use that to communicate updates and other useful information to you.
Get Your Name Out to the Aviation Industry!
Expand your reach at ATCA Annual. Contact us today to learn about the numerous sponsor/exhibitor and advertising opportunities available in the virtual platform!
Want to learn more about how to sponsor/exhibit or advertise at ATCA Annual? The last day to submit sponsorship contracts is November 30!

Contact Rugger Smith about all sponsor/exhibitor and advertising opportunities.
Contact Sandra Strickland about sponsorship contracts.