November 2020
Marketing Minute for Members
When we were Together Again at Fall Meeting 2020, at the end of each of the break times our association’s Marketing Director began her presentations with, “I’m Mara Dickson and this is your Marketing Minute.” 

Access those easy-to-apply strategies she presented and improve your social media impact!



Announcement for 2020 Promo Code
In light of the economic hardships that 2020 has presented, the Board of Directors approved a measure to allow member companies to apply any unused 2020 prepaid promo code for the upcoming Spring Meeting 2021 or Fall Meeting 2021.

Further, it was approved that dues will not increase for 2021 nor will members be required to prepay a conference registration during the dues renewal season. Please contact Leigha Schatzman with any questions.
2021 dues invoices are now available in the primary account holder's online queue. Please let Leigha Schatzman know if you have questions.

Remember! Your member company will receive AHTD's 2020 Financial Benchmarking Survey Report for free when you submit your 2021 dues payment. 
What You Missed at AHTD’s Fall Meeting 2020
Check out Frank Hurtte's musings from last month's Fall Meeting 2020. Frank is the founding partner of River Heights Consulting and a past president of AHTD.

The following are some comments I overheard while in Salt Lake City. My memory remains the steel trap it has always been, except now it is covered with a thick patina of rust, so I wrote them down soon after the conversations. Remember, this is a miscellany of items, I am merely posting them in the order they appeared in my ever-present notebook of ideas. Click here to find out what's in Frank's notebook.
AHTD is proud to be affiliated with the University of Innovative Distribution (UID). UID is a concentrated educational program focused on the unique needs of the wholesale distribution industry. UID is sponsored by the Association Education Alliance (AEA) a consortium of 40+ distribution professional associations, in cooperation with the Department of Technology Leadership and Innovation of Purdue University.

AHTD members will receive $1,000 off event registration as a benefit of AHTD's founding member status of AEA. Read more.
Foundation Award
New in 2021! AHTD will recognize member companies who have been with the association for 25 or more years with the Foundation Award. We look forward to celebrating their long-standing and loyal support of AHTD.

We will honor these members before the automation community in a variety of ways in 2021. We are excited to include this recognition every year that a member company achieves this milestone.

Stay tuned for more information!
NFPA Survey Request
Seeking feedback from a wide variety of stakeholders, the National Fluid Power Association (NFPA) is asking for input from AHTD members on the evolving technology needs of companies in fluid power’s many customer markets which closely align with our own. Please take a few minutes to complete their survey. 
Monthly ITR Interview Webinar Series - MEMBERS ONLY!
Have you signed up? Have you submitted your questions for next month?

Thanks to our December series sponsors: Interlynx and Smart Vision Lights, AHTD is offering this month’s interview-style webinar designed to help member companies plan successfully during these unpredictable times, presented by ITR’s Alex Chausovsky. Check out the AHTD website for all the details of this member benefit. 

Did you miss the previous sessions? Watch now. You'll use your own personal login to receive this member benefit. 
Interlynx Systems Logo
What's Up Members?
As a member of AHTD you’re tapped into a dynamic community of automation professionals. Check out some of these insights from our membership base. 
What's Up Strategic Business Partners?
We're grateful for our Strategic Business Partners. These companies offer strategic products or services in the industrial automation distribution industry.
One Last Thought
Selling in 2020 – What Isn't Changed?
By Troy Harrison
First of all, mea culpa. I’m as guilty as anyone else of what I’m about to write about. I’ve been focused, as so many other sales authors have been, on what’s been changing during 2020 (and the years immediately preceding). And it's true; the changes have been significant. We’ve seen entire industries being rocked or overturned. We’ve seen travel restricted or in some cases prohibited. We’ve seen technology take over some phases of selling. And yet…there’s a lot that hasn’t changed about selling. That will be the focus of this article.
AHTD | N19W24400 Riverwood Dr., Suite 100 | Waukesha, WI | 53188 | ahtd.org