Hi there! Happy New Year and welcome to the January 2020 newsletter from Marketing Moves! The first month of the year is always a mixture of excitement tinged with tiredness so I hope now that we're nearly at the end of January you're back in the swing of things! This month we include the first in our series of monthly CMO articles - first up is AI. We've got a great article about how to become a Tech CMO, we look at the power of the voice in marketing and we have a recent Marketing Manager recruitment case study. If there's anything you'd like to discuss, please don't hesitate to contact me direct or one of our international offices if preferred. Best wishes,

Mel Melvin Day CEO

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e. mday@marketingmoves.com li. www.linkedin.com/melvinday w. www.marketingmoves.com

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How to become a Tech CMO, as told by five Tech CMOs! By David Holton, Director of Americas Five Tech CMOs give their advice on how to get to the top! Read Article >>

NEW JOB: Marketing Manager, Demand Creation Circa £55k - £60k + Package CyberSecurity, London > Build and implement acquisition marketing strategies and programs, including email, social, and digital campaigns. > Implement campaigns to nurture prospects and take them through the different stages of the purchasing life cycle, including an account-based marketing program for Mid-Market and large Enterprise accounts Read More & Apply >>

CASE STUDY: Contract Marketing Manager Recruitment Global Risk Management Software Company When a global Risk Management software company required urgent additional marketing support, they contacted Marketing Moves to deliver the recruitment of a Contract Marketing Manager. Read Case Study >>

NEW JOB Digital Manager / Webmaster c£55k + Bonus & Benefits Software, London A leading software vendor are require a Digital Manager/Webmaster to join their Global Communications and Marketing team! Read More & Apply >>

Is Modern Technology Marketing Missing its Voice? By Mel Day, CEO The sound of someone’s voice is more persuasive than text – a key fact for decisions of video, radio and TV ads over say email, newsletter, social media and print / billboard marketing. Read Article >>

NEW JOB Global PR Manager Up To £95k + Bonus B2B Technology, London Could you play a key role within a high performing team to define, develop and deliver key messages that reinforce the company's market leading position in its global markets? Read More & Apply >>

Are You Exploiting the Power of AI? Understanding customers as individuals and delivering personalised experiences  IBM recently interviewed 2,091 Chief Marketing Officers across 112 countries. The resulting report discusses how today’s CMOs can drive growth and change – and every month during 2020 we’ll be focusing on a different aspect.  Read Article >>

NEW JOB Marketing Manager £40k + Bonus Software, Berkshire Our client is a specialist solutions provider and committed to building leading technology that makes the experience of buying and managing their product better for global industry.    If you have a passion and skill for marketing campaigns and demand generation then this could be the company for you. You will be part of a transforming organisation where its people are at the heart of its future. This is a hands on role where you will be running multiple campaigns. Read More & Apply >>

Technology News Roundup December 2019 Welcome to our light-hearted look at the tech news from last month, designed to find those subtler stories you may have missed rather than the ones you know already! View All >>

NEW JOB Head of Marketing Up to £75k + Bonus Software, London / Remote > Create and execute a fully integrated demand generation and comms programme to generate sales pipeline for key divisional business.  > Lead and provide product and marketing insight and leadership for each product line. Manage the positioning, and overall go-to market plans.  > Drive the lead nurturing function - work in tandem with sales to nurture leads generated to optimise ROI. > Manage teams and external vendors & agencies. Read More & Apply >>

LIVE JOBS Global Technology Marketing Recruitment Visit the Jobs page on our website to view all our selection of our our publicly advertised live roles. To be considered for all confidential roles, please email your CV to info@marketingmoves.com. View All >>

NEW JOB Digital Marketing Specialist IT, Yorkshire 3 Month Contract Up To £29k Pro Rata As Digital Marketing Specialist, you will be responsible for developing highly engaging digital marketing campaigns to drive awareness of company/partner solutions and services. This is a 3 month contract with an immediate start and the potential to extend into a long term role. Read More & Apply >>

Newsletters January - December 2019 If you missed any of last year's newsletters you can catch up on all our previous collections of articles, case studies and insight here. View All >>

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