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The BIG Toy Book Is Coming!
This Saturday, get ready for one of the biggest issues of the Toy Book ever! Originally slated to debut at Toy Fair New York, the BIG Toy Book is jam-packed with new product previews, exclusive features, and our biggest State of the Industry Q&A series ever. Be sure to visit toybook.com at 9 a.m ET for a first look!
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Exclusive: Marvel Enlists Hasbro, Funko, and LEGO for 'Marvel Mech Strike: Monster Hunters' Launch
The Toy Book and Marvel Entertainment present a first look at the extensive new product lineup inspired by Marvel Mech Strike: Monster Hunters, a 10-part comic series debuting on Marvel HQ tomorrow. The product range includes action figures and role-play items from Hasbro, Pop! Vinyl figures from Funko, LEGO construction sets, and more. Read more…
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Mattel Debuts Monster High Haunt Couture Collection
The ghouls are back with the Monster High Haunt Couture collection, a line of runway-ready versions of Frankie Stein, Clawdeen Wolf, and Draculaura. This premium collection of fashion dolls marks the first time that this Monster High trio has been released since 2018 and additional characters will join the lineup later this year. Read more…
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Spin Master Unveils 2022 Toy and Game Lineup
In lieu of its usual reveals at Toy Fair New York, Spin Master has pulled back the curtain on its 2022 portfolio of new toys and games. This year’s assortment includes new IP, expansions within evergreen brands, and an array of licensed products. Read more…
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World of EPI, Disney Partner for ‘Proud Family,’ ‘Marvel’s Moon Girl and Devil Dinosaur’ Toys
Under this partnership, World of EPI — maker of The Fresh Dolls — will create a series of 10-inch fashion dolls with rooted hair, collectible figurines, poseable plush, and role-play accessories for the new Disney+ series The Proud Family: Louder and Prouder, as well as the upcoming Disney Channel series Marvel’s Moon Girl and Devil Dinosaur. Read more…
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Get a Sneak Peek of Just Play’s Turning Red Toys Before the Movie Premieres on Disney+
Turning Red is a coming-of-age story that follows a spunky Chinese Canadian girl who must learn how to navigate her school and home life in Toronto in the early 2000s — while turning into a red panda every now and then. Just Play is launching a line of toys based on the film featuring plush, dolls, collectibles, activity sets, and more. Read more…
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Jakks Pacific, Disguise Expand Apex Legends Products for 2022
The licensing partnership between Jakks Pacific and Electronic Arts will result in fresh waves of action figures, plush, and costumes inspired by the hit video game, Apex Legends. The new action figures will hit retail this spring while Disguise will release new costumes in time for Halloween. Read more…
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WildBrain CPLG to Handle North American Licensing for Moose Toys' Magic Mixies Brand
Following the success of its Magic Cauldron last fall, Moose Toys is looking to build a cross-category licensing program made for kids ages 5-8 years old. The initial focus for the consumer products initiative includes extensions of the Magic Mixies brand into apparel, sleepwear, publishing, accessories, and housewares. Read more…
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Prime Time Toys Launches Dart Zone Pro Tournament
The company behind the Dart Zone brand of foam dart blasters teamed up with Foam Pro Tour to launch the Dart Zone Pro Tournament. The multiround event offers combatants in this emerging sport the opportunity to win cash prizes and a championship medal. Read more…
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Newest BRIO Train Sets Give Kids a Ticket to Fun
The BRIO line of trains is expanding with the My First Railway Light Up Rainbow Set and the Disney Castle Set. Both sets are compatible with all BRIO World products so that kids can use the tracks to expand their play into even larger train worlds. Read more…
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The Nacelle Co. Officially Opens Toy Division
The studio behind Netflix’s The Toys That Made Us and the multiplatform A Toy Store Near You hired former Hasbro and Toy Biz designer and artist David Vonner to lead the new division. The news comes following the acquisition of several legacy brands, including Marx Toys, Robo Force, Power Lords, and more. Read more…
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Mezco Toyz, Boss Fight Studio, and Target Con Return for Virtual Toy Fair Events
Another year, another round of virtual fan events following the cancellation of Toy Fair New York. Multiple collectibles companies have scheduled social media-based events to showcase their upcoming products for fans, following Super7’s Super7 Days of Teasers and Funko Fair 2022. Read more…
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Aerosmith, Epic Rights ‘Walk This Way’ into Worldwide Licensing Program
Universal Music Group’s Epic Rights is acting as Aerosmith’s global brand management agency to develop an all-new multicategory worldwide retail program. In the toy and collectibles space, Funko and Knucklebonz have already signed on. Read more…
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Former GOOD Music Exec Launches ‘The Tunies,’ Taps Playology for Licensing Expansion
Ricky Anderson, former head of A&R at Kanye West’s G.O.O.D. Music partnered with Neko Productions (Monster High, Sonic Mania Adventures) to launch the brand, which teaches social-emotional lessons through song and dance. Read more…
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Talkin’ Toys: The Lumistella Co. Brings North Pole Magic Year-round
The Toy Book caught up with The Lumistella Co. President Mike Champion about how the company has grown from being a holiday tradition to offering products and experiences that are relevant all year long. Read more…
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Talkin’ Toys: Crazy Aaron’s Shapes New Ways to Play While Fostering Community, Creating Opportunities
The Toy Book spoke with Aaron Muderick, founder and executive chairman of Crazy Aaron’s about what’s new with the company this year, the evolution of Toy Fair, and new trends. Read more…
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Talkin’ Toys: Connetix Tiles Bridges Creativity and Learning
Brea Brand, director of Connetix, talk about the company’s educational roots and how kids can make the most out of these imaginative magnetic tiles. Read more…
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Continued Hardware Shortage Plagues U.S. Video Game Industry
The ongoing shortage of video game hardware, including Sony’s Playstation 5, Microsoft X|S, and the Nintendo Switch is fueling a ripple effect of sales declines at retail as consumers hold back on gaming purchases as they await fresh shipments of new hardware. Read more…
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New Opportunities Await on the Toy Book’s Job Board!
Hiring? Need to fill an industry-related position? The Toy Book’s Job Board highlights new opportunities in the toy, family entertainment, and licensing industries. Click here to view available positions or click here to submit a job listing!
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PlayMonster Reorganizes Leadership for Global Growth
Following the retirement of Chief PlayMonster Bob Wann and the promotion of Tim Kilpin to CEO, the company has restructured its senior leadership team to include Chief Design Officer Gary Aigner, Chief Operations and Logistics Officer Rich Rooney, and Chief Commercial Officer Scott Flynn. Read more…
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Sesame Workshop Appoints Dr. Alison Bryant to Chief Research Officer
In her new position, Dr. Bryant will oversee research, data strategy, analytics, and impact measurement. She will also supervise the Cooney Center, the workshop’s independent research and innovation lab. Bryant hopes to develop a holistic framework for informing strategic planning and further thought leadership on the most pressing issues for kids and their families. Read more…
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Ruedilyn Cox Joins eOne to Lead ‘Kiya’ Franchise
In her new role, Cox will be responsible for driving long-term franchise and content strategy and a vision for the growth of Kiya, a series about a young superhero and her two best friends. This includes working with teams across Hasbro’s business, including toys and games, digital gaming, consumer products, licensing, entertainment, and more. Read more…
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Melisa Fuhr Tapped to Lead ZAG’s New Office in Argentina
In her new role, Fuhr will work to build and expand merchandising and licensing efforts for the ZAG Heroez portfolio — including Miraculous — Tales of Ladybug and Cat Noir and Ghostforce — across Argentina, Bolivia, Paraguay, and Uruguay. Read more…
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