February 16, 2022


Solutions Newsletter
The Associated Press announces sweeping climate journalism initiative
AP will hire about 20 journalists to supplement the news agency’s coverage of climate and the environment.
The Associated Press will significantly expand its climate coverage, creating a standalone desk that will enhance the global understanding of climate change and its impact across the world.
Circulation and Subscription Management
An inside look at a registration wall launch
Paid content strategies are now common for many news media outlets and are being seriously considered (and adapted) by magazines. However, converting anonymous readers into loyal paying subscribers does not happen overnight. A key step in the customer lifecycle is growing engagement and boosting known users. Read a new case study from Mather Economics.
Active Interest Media chooses Amplio for online audience engagement and subscription management
The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.
The best way to grow circulation
There are many hot-button issues in communities. But one topic rises above them all. It’s a topic that will absolutely get the attention of parents. It’s education. Yet parents don’t often realize that their local newspaper is a powerful educator for their children right at home.
Advertising
Finding ad revenue in autos: Newspaper describes success with Wehaa virtual sales events
Although inventory remains a challenge for auto dealers, the Santa Fe New Mexican ran six successful Virtual Sales Events with the help of Wehaa in the last six months of 2021. In this snapshot, Wehaa shows that there are auto dealers looking to sell inventory, gain market share and stay relevant with auto buyers.
5 alternatives to IAB banner ads and why they work
At Broadstreet, we keep a close eye on which ad formats perform best for our publisher clients. Check out our list of five top performing ad formats, with details about why each has been so successful.
5 ways AdCellerant keeps it easy for publishers
Publishers both small and large have been able to lean into selling digital, and further supporting their local advertisers with the help of AdCellerant. We keep it easy for you — no matter what! Here are five ways we keep it easy for publishers, plus two case studies.
Monetizing electronic editions
As electronic editions continue to be at the forefront of newspaper subscriber growth along with website subscribers, newspapers need to receive a premium for advertising to a very desirable and engaged audience.

Communicating to an advertiser that your best ZIP Codes are where their customers live and work, provides a win-win for both publisher and advertiser. We can help you with that!
Research, surveys and opinions
Take our 10-minute survey and gain some insights that may help with your next hire

Many of you seem to be having a tough time recruiting great people. We're collecting insights from people in the job market that might be useful in hiring your next employee. Can you help by taking this survey?
Tips for avoiding online survey pitfalls

Whether your research needs are for branding initiatives, new product or service development, tracking or spotlighting new consumer trends, sooner or later you will need to consider a survey to capture real-time insights. Here are some tips and questions to ask when considering online surveys.
Predicting 2022: How will the media industry be impacted by the ongoing pandemic?

As we start 2022, we asked leaders from industry associations, including America’s Newspapers, to share what they thought would happen during the third year of a global pandemic, how disruptions in the workforce will continue to impact businesses and what we should look forward to.
News from our Solutions Partners is also available at newspapers.org
2022 Solutions Partners:
America's Newspapers
Get Involved. Be Heard. Invest In Your Future.   
Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.