May 15, 2020 | Issue 005

Welcome to Bulbrite's weekly newsletter - created to give you the tools & tips you need to know to navigate these tricky times.

Customer Corner Passion Lighting Bruce Paul and his team at Passion Lighting in Texas have been using their social media feeds to engage customers. Per Bruce, " Social media allows us to reach out to current and prospective customers in a quick, low cost manner and it helps keep our name out in the marketplace. We currently focus on Facebook and Instagram with an emphasis on the major remodeling we have done throughout our showroom, which transformed our showroom into the most impactful it has ever been - and we want to share that with our local audience to encourage them to stop in and see for themselves". Why not become your business' own "influencer"? Check out Passion Lighting's Instagram to get some social inspiration! Tools You Can Use Lightopedia.com Are you Lightopedia.com certified yet? Now's the time to brush up on your light source knowledge with Bulbrite's Lightopedia.com – the lighting industry’s premier interactive online resource for light bulb education for the past decade. Upon registration, users can participate in interactive educational modules that teach what you need to know about Lighting. Upon completion, in addition to bragging rights, Lightopedia graduates also receive a certificate and ALA Continuing Education Credits. Click here to gain access to Lightopedia’s comprehensive trainings.

Featured Products Bulbrite Solana TM The Bulbrite Solana Smart LED Bulb Collection has recently expanded, and the new "Milky" bulb styles as well as California-compliant options announced at January Market are now in stock. Since in-person demonstrations are not necessarily possible during these times, we have created an overview and training video that demonstrates Bulbrite Solana bulbs' many features and benefits, along with a step-by-step set-up guide. Click here to view the video on our YouTube channel, and please feel free to share with your customers on social media! Tips & Tricks ALA Webinars The American Lighting Association (ALA) has been offering informative webinars and other training resources for free to ALA members on their website, and we encourage you to take advantage of these timely trainings. Recent topics include, " Reopening Retail & Rebuilding Trust ," as well as " Social Media Marketing During COVID-19 ." The next live webinar training occurs May 21st, and is about 3D printing's impact on residential lighting. All live webinars will also be available On-Demand at a later date. Visit the ALA's website for more info!

What have you been doing to help your business grow during this time? Let us know for a chance to be featured in our "Customer Corner"!

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