The lady on your left isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy to get the attention of a reticent client.
Sometimes it takes a bit of crazy! Here's the story:
Leigh Corbett is an account manager for Rebel Media in Queensland. She works several of their remote markets.
For several months, Leigh had been pursuing a dental practice in Stanthorpe. They would talk with her....usually when Leigh was getting her teeth worked on (yes, it was HER dentist which is an example of good prospecting. Prospects are where and when you find them, even if your mouth is full of stuff).
After 18 months, they finally allowed her to present a campaign. Guess what? The local dentist was part of a greater group in two other markets. Aunt Edna appeared. (For those of you who don't know who Aunt Edna is, she's mentioned on page 29 of my latest book. Believe me, Aunt Edna is trouble!)
As her local contact informed Leigh that she would have to consult Aunt Edna, she said, "We need to keep our fingers crossed that they say, 'Yes'". Time dragged on, and we know what time does to deals: Time kills deals!. Leigh was having trouble reconnecting with her dentist (there are only so many teeth cleanings one can endure for the sake of business). How to get back in the door?
We discussed this on one of our coaching calls. The result is above. Leigh took the picture, then sent it along with a note: "You said to keep our fingers crossed. I've got everything crossed I possibly can. Getting a bit hard to hold the pose. When do you think we might move forward?" I think the fuzzy slippers are a nice touch.
Crazy worked. She got a response. And, she got a twelve-month order!
Sometimes it takes a wild imagination and a bit of crazy. Are you ready to think outside of the box?