WEKU Listeners Like to Travel
A large segment of our listeners are business leaders and executives who have many reasons to travel extensively, for both professional and personal reasons. Compared with the U.S. population as a whole, NPR news listeners:
Travel
- 40% more likely to have taken at least one cruise in the past 3 years
- 48% more likely to spend $5,000+ on domestic travel in past year
- 50% more likely to intend to travel to Europe in the next year
- 52% more likely to own a valid passport
- 69% more likely to take 6+ domestic round trip flights in past year
- 97% more likely to have flown overseas three or more times in past 3 years
Appreciate the Arts
- 28% more likely to agree that “I am very interested in the fine arts”
- 50% more likely to collect art
- 59% more likely to have attended a musical performance in the past year
- 77% more likely to play a musical instrument
- 91% more likely to have gone to live theater in the past year
- 111% more likely to have visited a museum in the past year
- 149% more likely to have attended art galleries or shows in the past year
Have Resources
- 57% more likely to be involved in business purchases worth $1,000,000+
- 66% more likely to be a business owner or partner
- 72% more like to have a household income of $150,000+
- 103% more likely to have a household income of $200,000+
- 226% more likely to hold at least one advanced college degree
Source: GfK MRI Doublebase 2018 Base: Total U.S. Adults
