Help low-income parents build memories with their children and experience the magic of the holidays. 

Living in poverty is stressful year-round and is magnified for parents during the holiday season. Reach Dane Giving Tree Program allows parents to gift a brand-new book and educational toy to their child in December after a six-week toy collection drive.

Nearly 1,000 families get to participate in this program each year, thanks to your generosity and our community partners. The gifts on the registry were hand-picked by Family Service staff that know each child's unique interests and needs. Thank you to our participating Wish Location partners and to Madison Reading Project for providing the books for every child this year!

To fulfill a holiday wish for a local child,
visit a Wish Location or our Online Gift Registry.

Thank you for your consideration!

Visit a Wish Location

Stop in a participating Wish Location to select a heart wish tag. Every heart has a holiday wish for a Early Head Start or Head Start child.
Return unwrapped gifts back to the location by December 8, 2020:

Order Online

Order directly through our online registry and have the gift shipped directly to our Red Arrow location with enough time to arrive by Friday, December 11. 
You can also scan this QR Code
using your camera to go straight to the gift registry on your phone.