Dear Assumption Faculty and Staff,
With the application, acceptance, and yield effort well underway and high school seniors from throughout the country applying for or considering admission to Assumption, the Campus Collaborative Team wishes to share with faculty and staff an update on Enrollment Management activities for the current recruitment cycle.
Since the Campus Collaborative Team was established in December 2021 to support the efforts of Enrollment Management, significant progress has been made as we share with prospective students and families the value of a Catholic liberal education at Assumption.
CALLING CAMPAIGN: A PERSONAL OUTREACH TO FUTURE HOUNDS
Thanks to the selfless efforts of 35 faculty and staff, more than 450 prospective students who had not applied to Assumption received a personal invitation to apply for admission and to attend the January 22 Open House. The effort recruited additional attendees for the event and provided Enrollment Management new prospects with whom to engage.
ENHANCING UNIVERSITY MARKETING EFFORTS
Within a few weeks, the Campus Collaborative Team, in collaboration with Department Chairs, faculty, and staff, created nearly 50 new one-pagers to promote academic programs; developed a new, University-branded PowerPoint for Admissions events; and created more than 70 new tabletop posters to promote our programs. During the January Open House and Accept Assumption events, the PowerPoints were broadcast on new displays that were purchased to enhance the presentation of the University to prospective audiences.
HOUNDS CONTINUE TO TELL OUR STORY
Assumption students continue to meaningfully engage in the recruitment effort – you’ll recognize our Ambassadors with the new jackets they wear on campus or while giving tours to demonstrate their Assumption pride. They can also be found at the HoundBound Hangout during Admissions events where they share with prospective students the value of an Assumption education and the fun they will have during their four years here.
IT’S ALL IN THE NUMBERS: OUTCOMES
Recently added to program pages on the University website are several profiles of alumni who are excelling in their field and information such as the 91 percent of 2021 graduates who are employed, in graduate school, in the military, or engaged in service within 6 months of graduation. That is an impressive number and speaks to the impact of an Assumption education.
EXPANDING RECRUITMENT EFFORTS: IN DEVELOPMENT
The Campus Collaborative Team has several new and innovative initiatives in development that will be launched soon:
- Alumni Ambassador Calling Campaign to yield accepted students
- A new Refer a Hound Program landing page
- Faculty Calling Campaign to engage accepted students interested in their program
- Virtual programs on the uniqueness of the Rome Campus and advantageous articulation agreements
Finally, we look forward to welcoming the University’s new Vice President for Enrollment Management, William Boffi, who will begin on April 1.
As the recruitment effort continues, please know your help is needed and additional information will be shared towards the end of the cycle.
Thank you once again for your efforts to recruit the Class of 2026.
Sincerely,
The Campus Collaborative Team
Shanell Dopson, Chair
Deb Cady Melzer, Ph.D.
Conway Campbell, Ed.D.
Michael Guilfoyle
Fr. Richard Lamoreaux, A.A.
Linda Rosenlund
