A community of decorative plumbing and hardware professionals creating a culture of excellence through professional development.
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Welcome to 2020! We are very excited to have you with us for what is going to be a very exciting year for the Association. Our new website will launch soon, as well as some updated education manuals and a new professional development training program. If you would like to be more involved in DPHA, please let us know! We are always looking for featured writers for
Connections, as well as more volunteers for our committees; Marketing, Awards, Product & Showcase and Professional Development.
We wish you all a happy, healthy and prosperous 2020!
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2019 Showroom Professional of the Year - Valerie Ezra
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Congratulations to Valerie Ezra of Central Plumbing Specialties for being named the 2019 Showroom Professional of the Year!
Valerie hails from the Rockland location of Central Plumbing Specialties in New York. She has been in our industry for over 35 years, and you won’t find many sales managers with more knowledge than Valerie. She always goes the extra mile, continues to educate herself and is most dedicated to her customers. Her honesty is key to her success and keeps her fan base loyal.
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2020 Corporate Sponsors will be added as we receive completed forms.
Please email
kymberly@dpha.net
if you haven't received the form yet or have any questions.
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DPHA Members' Blog - January 3, 2020
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As a DPHA member you may use this content as your own in any of your marketing efforts, including your website, emails, newsletters and more. Use images of spaces you've designed to accompany content and insert your market territory, showroom name and contact information as applicable.
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Ten Good Reasons to Renovate Your Bath in 2020
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A new year means new opportunities. Tired of endlessly cleaning stained grout? Had it up to your eyeballs in aesthetic displeasure staring at lime green subway tiles? Are your leaking faucet and running toilet driving you crazy? Are you jealous every time you look at beautiful new bath fixtures and completed bath renovations and ask why not here? When the calendar moves from the past decade to the 2020s, resolve to improve the quality of your home and your family’s lifestyle by committing to a new bath. Here are 10 good reasons to renovate in 2020...
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Sales Tips and Industry Thoughts
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Looking Forward to a Great 2020
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A new year is a time for DPHA members to recharge their batteries and focus, entering the new decade of 2020 filled with optimism and confidence that this new year will be better for themselves and their businesses.
That's easier said than done. The question is: what are you going to do differently to improve the satisfaction that you and your team receive from showing up to work every day and truly improving your performance? Hoping to do better is not a sustainable strategy. The calendar changing from December 31 to January 1 will make little difference unless you ACT.
2020 can only be the best year yet if you commit to doing the same things differently, and look at different things to do. 2020 will be no different than 2019 if you don't set goals and action plans to achieve them. Make sure you have a metric that is easily tracked and milestones for achievement. Identify the resources that you need to reach your goals and where you will find them. What obstacles do you have to overcome and how will you get past the potholes in the road that deter you from achieving them?
DPHA is a valuable resource for goal achievement. Yes, we know that we are biased, but we have a bias for good reason. DPHA offers programs, content and a network that helps solve common problems, makes our members’ lives easier and more professionally rewarding.
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We understand that almost every one of our members feels overwhelmed and do not believe there are enough hours in every day to finish one's to-do list. That's the best reason why DPHA should be on your 2020 radar . We simplify life and make being involved in the decorative plumbing and hardware industry less overwhelming. Here's to truly making 2020 the best year yet. Happy New Year DPHA!
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Imagine using your senses to appreciate, elicit and create pleasurable experiences. That is exactly what Pauline Brown, former chairperson of North America for LVMH, describes as aesthetic intelligence.
Aesthetic intelligence touches all five senses. Think about dining at a great restaurant. In addition to fabulous food and an interesting well-executed menu, there also needs to be an ambience and acoustics that enable diners to talk to one another without having to yell. The lighting needs to work in different parts of the restaurant without casting annoying shadows. And don’t ignore the small details – the cutlery, glassware, table and seating and how they interact with the food to deliver the overall experience.
Brown claims that luxury brands and their leaders need to develop aesthetic intelligence in addition to traditional, artificial and emotional intelligence. She points to classic examples of how aesthetic intelligence can take a commodity product and transform it into a luxury experience. Steve Jobs did it at Apple and Howard Schultz did it at Starbucks. Today, Apple is not as much as a technology company as it is a luxury products company. iPhone purchasers pay a 600 to 700% premium for Apple products compared to competitors whose functionality is equal and sometimes superior to Apple’s.
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Using aesthetic intelligence enables your showroom to excite and delight your clients. Delight is not quantifiable, and most companies don’t have a clue of its importance. However, an estimated 80 to 90% of product purchasing decisions are based on how the product or service makes a person feel. Most sales and marketing professionals focus on features, functions, costs and benefits. “We really are in a rather unsophisticated marketplace for understanding how people feel, empathizing with it and actually taping into it. And delivering in ways that are genuine and uplifting,” Brown said.
Your clients want to dream. They want to aspire. It’s human nature. What are you doing in your showroom to leverage aesthetic intelligence and how your recommendations for your clients’ new baths will make your clients feel and enable their dreams to become realities?
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DPHA would love your feedback! In this section of Connections, we will be asking for your opinion on a different topic each week. Let your voice be heard!
Last week we asked about your New Years traditions, and it looks like just under half of you make resolutions and the majority like to stay home on New Year's Eve!
This week we have a question geared toward the DEALERS:
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How do you combat IMAP pricing policies?
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We match prices when needed
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We lower our showroom prices to match IMAP prices
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What are IMAP pricing policies?
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Member News, Updates and Cool New Stuff
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In line with
Top Knobs
' commitment to tradition, The Amwell Series revisits one of Top Knobs' classic bar pulls with a modern twist. Comprised of 56 pieces, Amwell features a unique knurled design and is available in Top Knobs' four most sought after finishes: ash gray, honey bronze, flat black, and brushed satin nickel.
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The new Classic Faucet by
Franz Viegener
features a stately, high-profile design with a gently squared gooseneck spout and coordinating lever handles. Reverse beveled accents evoke a sense of both opulence and elegant simplicity, striking just the right balance between crisp, clean features and intricate trimmings for a contemporary interpretation of a classic design. Available in the current range of finishes.
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Hastings Tile & Bath introduces their new customizable vanity: Underground.
Each design is available in three sizes and five styles in a dozen wood finishes, one cement-look finish and 36 matte lacquered finishes. Wall hung units come with a framed two-drawer option, while the framed single-drawer wall hung units are available with smoked plexiglass shelf. A framed floor mounted leg stand is available with two drawers, while the single drawer option features the smoked plexiglass shelf. All models have matte white solid surface countertops with optional towel bars and optional coordinating side cabinets and mirrors.
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Buster + Punch’s
new DOOR collections offers style and personality for important everyday products that have been forgotten or not considered relevant in interior spaces with the introduction of its DOOR Hardware. DOOR has two series in the offering: Architectural and Pre-Drilled (standard bore-size). Each are made from solid metal with Buster + Punch’s signature diamond-cut knurled detailing visible in each lever handle and thumb turn. Available in steel, brass, smoked bronze and black, each piece within the DOOR series is refined by hand and transforms a mundane door fitting into an extraordinary home detail.
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Best Regards,
Kymberly B Weiner
Director of Marketing & Sales
Decorative Plumbing and Hardware Association (DPHA)
504.475.8111
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