Member | Partner News - December 2019
 
Allegheny National Forest Visitors Bureau

800-473-9370 |  www.visitANF.com
PA Route 6 Association Members Attend DIY Tourism & Local Marketing Workshop
The ANF Visitors Bureau, Endless Mountains, the PA Route 6 Director and VisitErie all participated in intensive two-day training on how to effectively utilize social media to entice visitors to explore our destinations, attend our events, and shop, dine and stay at our local businesses. Great Ideas for 2020!


PHMC Grants Available - Cultural & Historical Support
Applications for PHMC Cultural & Historical Support Grants will close on January 14, 2020.  

The timeline allows adequate time for you to complete and submit the application and for the Commission to review and approve funding recommendations at their March 2020 meeting.

Please contact Rusty Baker at (717) 909-4951 or  c-rubaker@pa.gov  to confirm eligibility or for technical assistance with the application process. 

You can review the grant program guidelines on the PHMC website .
ServSafe Alcohol approved for RAMP Server/Seller Online Certification
Protecting your business from the inherent risk of serving alcohol is a high priority. ServSafe Alcohol is now approved for RAMP Server/Seller certification.

ServSafe Alcohol is an online training program that Awards both a ServSafe Alcohol and RAMP Server/Seller certification.

PRLA (PA Restaurant & Lodging Association) members receive a 20% discount on each registration. Learn More

      
PA Route 6 is Hiring for the Artisan Trail Position
The position of the PA Route 6 Artisan Trail Coordinator is to develop, facilitate and coordinate the components of the existing trail started in 2005, currently working with a network of over 500 artisans in the 11 counties linked by PA Route 6.

This part-time position will require some travel. The position salary is $17.50 per hour for approximately 40 hours per month, not to exceed 480 hours a year. Read More

Working for You
Press/Print

  • Bus Tours Magazine - November - Regional Roundup article on Kinzua Sky Walk & ANF

  • Backroads Magazine - December - Free Day in PA. Included Eldred WWII Museum, Kinzua Sky Walk

  • Treasures of the Forest Shopping Trail Maps - Printed & placed in ANFVB kiosks

  • Bradford Era - Press Releases: Treasure the Holiday Season in the Allegheny National Forest Region - November 30; ANF Visitors Bureau Hosts Welcome Center Reps for a Tour - November 29

  • Snowed In - December. The Magic & Music of the Holiday Season - Events, Holiday Shopping: Feature article on Olmsted Manor


Advertising - Print Circulation
  • Times Observer - Fall & Winter Events-Back Page - Treasures of the Forest Shopping Trail Map

  • Pittsburgh Post-Gazette - November 14 - One Tank Trips -circulation 310,306 +online

  • Snowed In - December - circulation 10,000 +online

  • Bus Tours Magazine - November - circulation 30,000 +13,000 direct emails to tour operators

  • OH Outdoor News - circulation 22,000 - November 8 and 22

  • PA Outdoor News - circulation 39,000 - November 8 and 22

  • NY Outdoor News - circulation 37,000 - November 15 and 29

Tracking - Social Media - November 2019
Facebook - 71,777 Engagements:12,752 Video: 2,426 Friends: 79,641

Website - Total visits for November: 4,445; Page views: 9,636

  • Top countries: US, Canada, Germany, UK, India, China, Japan, Netherlands, Belgium

  • Top Referrers: facebook, mfacebook, duckduckgo, lfacebook, geo.de, ecosia.org, searchinfinity, searchyahoo, pinterest 

  • Cities: Pittsburgh, Harrisburg, New York, St. Marys, Philly, Kane, Erie, State College

  • Most Popular Pages - Kinzua Sky Walk, KBSP, mobile-home, download maps-guides (247), and deer management, Callahan ice-rink, lodging, Allegheny reservoir, hiking

Marketing Hint: Facebook & Instagram Marketing 101
When planning your marketing strategy, along with your website and print advertising, Facebook & Instagram can help drive new business to your door.

As with all marketing you have to start with a plan. Who are your ads for? What is your core message? This presentation covers how to set up a marketing campaign for your business. It is about learning how to get in front of people who care about the message.

By Sarah Bendit, DIY Tourism Marketing Conference, Nov 2019

If you would like a copy of this presentation, please contact info@visitANF.com .


We're Here to Help You!
The Allegheny National Forest Visitors Bureau, the official Destination Marketing Organization for McKean County, Pennsylvania, works with our member/partners to market and promote our area as a tourism destination, thereby generating new income into the region.  Check our Press Releases  


Sincerely,
Linda Devlin, Executive Director 
Copyright © 2019. All Rights Reserved.