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Newsletter

February 2022

Your Client has Inadvertently Opted Out of Paragon Emails -- Now What? 


If you receive an email alerting you that a client has opted out of receiving emails from you via Paragon, this may be because they accidently clicked on the opt out link within an email, or because Paragon received a bounce back from your client's email provider. To opt them back in, email them the following link or open the link and type in their email address: http://p50.fnismls.com/paragonsubscriptions/optin.aspx. Your client will be sent a confirmation email containing an opt-in option they will need to click on within 72 hours to opt back in.


The above opt in link can always be found within the links in the blue banner on the top of the Paragon home page. You can proactively check for clients that have been opted out by clicking on Contacts and View/Manage Contacts within Paragon. Look at the Email column. Clients should have an orange envelope indicating a valid email address. If you see a white envelope with a red exclamation point, this client is opted out and is not receiving emails.


Searching Within MLS Remarks


Did you know the MLS remarks section of a listing is searchable?  Within the Advanced Criteria section of your search options (at the bottom under Search), you will find the Remarks search prompt. Simply type in the word or words you are looking for.


For example, if your buyer would like a property that has a large garden space, type large garden and your search results will include properties for which the listing agent has included the words large garden in the remarks. You can also string together multiple words. For example, if your buyer would like a home on a secluded lot, you could type secluded (tab) private (tab) isolated. Your search will bring back properties for which the listing agent has included any of these words in the remarks. Give it a try the next time you are looking for something there is not a specific search feature for. Also, when composing your remarks, make sure to mention special features not covered elsewhere in the listing features.

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Marketing Delayed Listings 


If you are marketing your Delayed listing to the public (for example, as coming soon or by placing a sign in the yard), you must input that listing in the MLS within 1 business day of when marketing begins. If you are not yet marketing to the public, you have 4 calendar days from the list date to input the listing in the MLS. If you miss the input deadline, there is a $100 per day fine if you are not advertising, and a $500 per day fine if you are advertising. If a listing is not ready to be shown, it cannot be shown by anyone, not even the listing agent/office. Hefty fines have been imposed on listing agents and showing agents for showing a property in Delayed.  Click here for more information on Delayed listings.


Photos In the MLS


Photos loaded into Paragon should not contain office/agent names, logos, or contact information. Please take photos from an angle to avoid your for sale sign, or from an angle such that your sign is not readable. If this is not possible, please edit your photo to blur or cover the sign before loading it into Paragon. This rule extends to unbranded virtual tours loaded into Paragon as well.

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Communicate Your Value, and That of Your MLS


As a REALTOR®, you know the value you bring to a real estate transaction, and how the MLS plays an important role for you in providing accurate information on inventory, and creating unprecedented cooperation among agents of all participating firms.


The National REALTORS® Association has recently expanded their resources to assist REALTORS® in effectively communicating their value, and that of their MLS. They have created a comprehensive list of message points, as well as a number of infographics you can use in your communication to help educate your clients, and accurately represent your business, your value as a REALTOR®, and that of the entire real estate industry. Click here to access those resources

South Central Wisconsin Multiple Listing Service

4801 Forest Run Rd, Suite 101

Madison, WI 53704

(608) 240-2800

www.scwmls.com