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A Weekly Letter With Tips and Ideas to Improve How Your Life and Business Work - and Other Interesting Things that Catch my Eye!
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August 14, 2017 - Issue 17-33
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Good Morning.
A few days after my arrival in Argentina (If you missed last week's newsletter describing my trip, here's another chance to read it), as I began to settle in to the great lifestyle here, I added a new element to my experience in Cafayate: I completed the reassembly of my bicycle, which my son and I had broken down for carrying as luggage on the flights to Argentina, and began using it for much of my local transportation. Along with all the other factors that make life so incredible here, it's a wonderful place to get around on a bicycle. The weather is dry, the terrain is flat, and the traffic is usually light
. Distances are short and, since I don't like starting my car and then shutting it down before it's fully warmed up, the bike is a great option for moving around the area...and of course the exercise is a healthy benefit as well.
Exploring ways to improve my copywriting business, I signed on to a program offered by American Writers and Artists, Inc. (AWAI) in which it was recommended that I read, among other things, James Allen's 100+-year old examination of what defines a person's life,
As a Man Thinketh. This book has been recommended to me several times in the course of my life - this is the first time I've taken the suggestion. It's quite a revelation, inexpensive (actually,
free, in Kindle format!), and a quick read (less than an hour for me, a slow reader).
Check it out!
John Stevens at Unity Copywriting
Marketing Support for the Business Coaching Industry
Office and cell phone: 814-590-3854 or 603-835-3215
In Argentina: +54(country code) 9 3868 459586
Skype: johnbstevens1943
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Please Help me Spread my Message Where It's Welcome
Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my weekly messages - just click the "SHARE THIS EMAIL" button at the bottom of this one. If this message was forwarded to you, and you'd like to join us regularly, click on the "SIGN UP FOR EMAILS" button below. You'll be automatically added to my mailing list, and I guarantee that will not generate other promotions. Your privacy is of the utmost importance to me. If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.
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Last week I opened my message with the following statement: Few questions are more central to the function of your life and business than, "Why am I here?".
The Mind is an Amazing Instrument!
Well, this week I'm turning to a related, and even more central, aspect of your life. James Allen wrote As a Man Thinketh over 100 years ago and it still stands recognized as one of the most important examinations ever undertaken of how one's thought processes affect his or her life.
Absolutely every move you make, every action you take, every reaction you have to anything that happens, begins with a thought, conscious or not. Even the involuntary processes of breathing, heart-beating, digestion, etc. are controlled by the autonomic nervous system, which is regulated by a part of the brain.
Why is This so Important to Consider?
I suppose one might argue that, "That's all fine and good - why do we need to examine this? After all, it's just a fact of what we are as humans, just as the idea that we have 10 fingers and 10 toes, right?" Well, it turns out there is much more to this than simply recognizing it as a fact.
We can control what we think, and the ways we think, which makes all the difference. One person thinks, when he is fired from his job, "Oh, woe is me, what will I do now? How will I pay my bills?" Another reacts totally differently to a similar situation, and thinks "Great! Now I have the opportunity to learn a new skill, apply for a better job, or start a business." What's the difference? The difference is the thought process each of these people engages in...and it's totally controllable! Everything we do can be adjusted by our mental attitude - how we think, what we think about, what we banish from our minds.
Yes, it takes some work, and the discipline to develop new habits of thought. A garden plot, if left unattended, will grow into a weedy tangle, producing nothing of value. Similarly, the mind,
if allowed to proceed without direction, will entertain useless, even poisonous, thoughts. Cultivation, the process of removing useless and harmful elements and taking steps to promote the growth of beneficial elements, will cause the garden, and similarly the mind, to yield wonderful nourishing fruits.
So, I encourage you to read As a Man Thinketh, and
think
about how
you
think.
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Do More of What You Love Doing -
and What
You Get PAID For!
Do you coach business leaders on ways to improve their thoughts, and therefore their businesses? When you're face to face, or on the phone, with your clients, that's the work you signed up for and that you love...AND that you get paid for.
Writing effective promotional material to attract new business takes hard, focused work. If you're doing that writing yourself, it diverts time and attention from your work with the clients you're already helping. Your coaching work, also very demanding, distracts you from your promotional writing, likely making it less effective. I can focus on your promotional pieces while you put your time and effort toward your most important work.
Call Unity Copywriting today and learn how I can eliminate this distraction for you. Let me help you with a regular newsletter, a white paper for distribution at a trade show, a case study describing the benefits a client has enjoyed, or other pieces to describe how you serve your clients, and how prospective clients can benefit from working with you.
Put My Experience to Work for You...
As a business coach for several recent years, and before that having worked in various operations management roles during a long and varied career, I've been practicing and studying leadership and teamwork for over 45 years. With that background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!
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I'd Love to Hear Your Thoughts -
Again we Bring Thoughts into the Conversation
How's your mental attitude? What do you think about? What negative thoughts do you put out of your mind? It's totally within your control, perhaps
with some help. This is a great part of what coaches do - help people develop healthier thought processes, which leads them to be more effective, to be more
productive, and to enjoy life and business more.
Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I'm always interested to hear your thoughts and experiences and learn from them.
If you email me whatever's on your mind, please give me a phone number or a Skype address, or send me a Skype contact request (see my Skype address below), and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me...
Conversations are often necessary to discuss complex ideas, and conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you. Email and other forms of one-way communication are data transfers, and very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (it's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message - sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.
Just dial 603-835-3215 or 814-590-3854 if you're in the United States or Canada. Of course, if you call from outside North America, you'll need the +1 prefix. If you're calling from Argentina, you're welcome to call my Argentine number, +54 9 3868 459586.
Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the "
SHARE THIS EMAIL
" button at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the "
SIGN UP FOR EMAILS
" button below. You'll be automatically added to my mailing list, which I
never
sell, rent, or even add a name to without permission.
Your privacy is enormously important to me.
On the other hand, if you'd rather stop receiving these messages, simply click the "
UNSUBSCRIBE" link at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.
Join me here again next week for more unique ideas on life and business...and
thanks for reading about the ones I've discussed here.
Have a wonderful week
, and contact me
to discuss how we can join forces to add value to what
you
do. Our conversation about how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.
Be well, my friends.
John Stevens
Marketing Support for the Business Coaching Industry
Office and cell phone: 814-590-3854 or 603-835-3215
In Argentina: +54(country code) 9 3868 459586
Skype: johnbstevens1943
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About John
Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective.
As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.
Read More >
Contact Info
John B. Stevens, Freelance Copywriter
Phone: 814-590-3854
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