Challenge: A company wanted to create an employee recognition program that would help them celebrate their long-time employees at specific years-of-service milestones. They had the following needs:
* Something -that employees would use and be proud to put on display
* Different price points for each level
* Gifts that were of a similar style, but still had distinct designs for each milestone
* A program with longevity that would continue to function well over the years
Solution: In order to ensure consistency throughout the lifespan of the program, a watch with indefinite guaranteed availability (unlike popular retail brands that discontinue styles after each season) was chosen. Then a custom, die-struck medallion that incorporated both the number of years the employee was celebrating and the company logo was designed. For each level, a distinct look that would be recognizable to employees within the company was created. To add further personalization, each employee's name was engraved
on the caseback and, for the longer-tenured employees, the watch
was presented in a wooden box with the corporate logo and level
of achievement laser engraved on the box lid.
Results: Since the program's start in 2002, four levels of
watches have been developed: 10-Years, 15-Years, 20-Years, and 25-Years. As an employee's years increase, so does the value of the awarded timepiece-from $75 at ten years, all the way up to $450 at 25 years.The watches are worn with a sense of pride and are a visible goal for newer employees to strive toward.
If you would like to submit information on a successful promotional marketing program you worked on with Lev Promotions, please e-mail the program information and a photo of the product to [email protected]. We will choose one to publish each month. This month's case study comes form one of our vendor's websites.
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