Highlights from this month's issue: Breakdown of number of podiatrists by state Which show should my company attend next? Checking your pulse.

Mindset Buzz Checking the pulse; how are you doing?

Article written by Ann Dosen It's just about the end of Q1 2022. How are you doing? How is your company doing? How are your salespeople doing? How have shows been for you? Recently when Sarah and I have been on the road we've noticed a shift in the attitudes of our fellow exhibitors - a good one! You've heard us say before, "it is what you make of it." Well, my friends, it seems as if you are making it pretty darn great. When we start a conversation on the trade show floor with, "How's the show going for you?", we're getting very different responses than we are used to getting. I don't know if it is because we're all just so glad to be back together again, or if the energy of the conference is making an impact, or if we are all just killing it and writing orders left and right. Whatever it is, keep it up! Sure, some shows will be slow. Some might even suck. But please, don't let that get you down! We're looking forward to seeing your smiling faces all year long, in cities from coast to coast! Where should we go next? Experienced Exhibitor Mastermind - Returning Soon to a Zoom Near You! Back by popular demand, our Experienced Exhibitor Mastermind sessions will return in April. These brainstorming sessions will focus on topics and challenges we all have experience with. The goal is to collect ideas to improve the conferences we attend while also sharing strategies that have proven successful with our colleagues. Be on the lookout for your invitation!

Logistics Buzz How do I decide which shows to attend? Article written by Ann Dosen  Podiatry is a very special industry. Many, if not most, of the podiatric vendors are small businesses. Being a small business in a specialized industry has many advantages but also [results in, experiences] unique struggles. One topic we find ourselves discussing with our vendor colleagues is, “what conferences should my company exhibit at?” Specifically, how should smaller companies select shows and what type of shows should we be looking for? First, identify your next target geographical area (Midwest, Southeast), then try to be at all the state and regional shows in that area. Even the super small boutique shows. Reduce your investment at shows in your "home" area - you already have those customers. Either downsize your booth and sponsorship there or start going every other year. Start to have a presence at shows in your target area and build from there. Next, consider the audience each seminar attracts. If your definition of success at a conference is related to the number of orders you write while exhibiting, you need to be focused on seminars that attract physicians in private practice, as these physicians often are decision-makers and have buying power for the practice. Don’t choose a seminar solely based on the number of attendees. Most importantly – don’t spend money going to a show simply because you’ve always gone to that one. We always say one of the most deadly phrases for a person, company, or organization is, “We’ve always done it this way.” Think outside the box. Look carefully at the calendar on our website and pay close attention to any shows you haven’t been to in the past. CLICK HERE TO ACCESS THE COMPLETE LIST OF PODIATRY SHOWS

Plan 6 Months In Advance Effective Shows Take Time to Plan. Use Our Calendar to Make Your Calendar.

In Case You Missed It A round-up of exhibitor content from our recent publications

Exhibitor Tip | February 2022 Face your fear of email marketing. Click here to read the article.

Experienced Exhibitor | February 2022 How to be successful with add-on events | SAM 2022 Recap Click here to read last month's issue.

Stats Buzz Did you know?  Which state has the highest number of podiatrists? If you guessed Florida, you're right! When considering your next target area for new customers or new conferences, take a look at the breakdown of podiatrists by state for some interesting insight.

Got any burning questions? What kind of information, ideas, or insight would you like to see from us? Select an option from this poll:

I want to know what Ann & Sarah have to say about... Email marketing Select Leadership/Mindset Select Sales 101 Select Online marketing in general Select Time blocking, goal setting Select How to save $$ when exhibiting Select

Follow us on Facebook for more news & updates!  @podiatrymeetings