NPR has #1 and #2 News/Talk Radio Programs
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When it comes to radio, winning means rising above the competition -- being heard. That's why an investment in WEKU Sponsorship makes sense. According to NPR's Fall 2021 Competitive Media Report, NPR is extremely well-positioned, both in terms of audience size and in standing out among its competitors:

  • Commercial Talk Radio: Morning Edition and All Things Considered rank #1 and #2 among national news/talk-radio programs, reaching larger weekly audiences than Sean Hannity and Clay Travis & Buck Sexton (5 million each). 

  • Television: The weekly audience of Wait Wait… Don’t Tell Me! (3.7 million) exceeds the average weekly viewing audience of E! News (2.5 million) and is similar to the weekly audience of The Daily Show (both 3.7 million). Morning Edition's daily audience (6.1 million) reaches a larger audience than PBS NewsHour (4.8 million) or BBC World News (3.5 million). 

  • Internet: According to Comscore, in the United States, NPR.org is visited by 55.3 million (individual) users per month – ahead of The Guardian (45.6 million), Reuters (43.2 million), and BBC (43 million).

  • Podcasts: In the Podtrac Podcast Industry Ranking, NPR podcasts comprise 2 of the top 10 and 6 of the top 20 podcasts in the US; NPR News Now ranks #2 and Up First ranks #3 behind The Daily.
WEKU is #1 in Listener Loyalty

Not only is WEKU the top-rated news station in the Lexington market, it's also #1 in listener loyalty! Fifty-nine percent of our listeners tune in exclusively to WEKU on weekday mornings (6 am-10 am) and WEKU is also #1 from Monday-Sunday (6 am to midnight).

That loyalty translates into extra value for WEKU Sponsors. Your message resonates more strongly when listeners are tuned to WEKU exclusively. Eighty percent of listeners say they prefer to do business with public radio sponsors. WEKU listeners don't tune out your message because, unlike commercial radio, they hear no more than two minutes of sponsor messaging per hour.
It's Hard to Beat Our Audience

WEKU also reaches a market-leading audience. Compared to audiences of other news brands, NPR listeners are more likely to:

  • Vote (61% above the US average)
  • Purchase books (36% above average) and to read weekly (66% above average)
  • See a movie at least once a month (27% above average)
  • Attend live music performances (54% above average)
  • Donate to educational causes and organizations (70% above average)
  • Participate in environmental groups or causes (269% above average)
  • Say they like to learn about foreign cultures (14% above average) or own a passport (42% above average)
  • Work in professional occupations (107% above average)
Contact
Director of Corporate & Community Support
859.200.2785 mobile