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FSNews-Masthd
JANUARY 9, 2014

Ralph Hood to speak at February conference

 

Not sure yet if you are going to attend the Fifth Annual International
Flight School Operators Conference next month? Maybe the fact that
Ralph Hood will be speaking will convince you.

A member of the Alabama Aviation Hall of Fame, Ralph Hood has sold, insured and flown airplanes from California to Miami and from Alaska

to Mexico. He has taught a college course in aviation management

and spent decades teaching people how to sell flight training. His

popular column, GROUND CLUTTER, has appeared in every issue of
Airport Business magazine. He was training director for the Learn to
Fly Promotional Team and marketing director of AOPA's Project Pilot.


Ralph, who has appeared on The Oprah Winfrey Show (Oprah herself
called him "a funny man."), has entertained and influenced aviation
groups from Fairbanks to Spain. Don't miss experiencing Ralph's
humor and hearing his thoughts on flight training.

Plan to attend the only conference in North America geared to the flight training industry

FSANA is proud to present the Fifth Annual International Flight School Operators Conference on February 4-7, 2014. Flight school owners, operators, managers, chief flight instructors and others involved with flight training, along with exhibitors and sponsors, will join together in San Antonio, Texas, where industry experts will be sharing their knowledge for the benefit of the flight training industry.

 

As the only conference in North America geared to the flight training industry, flight training providers won't want to miss this event! This conference is an exciting event for everyone involved in the aviation flight training industry. Attendees will have the opportunity to network with peers and supply-chain partners involved in the business of flight training.
Click here (PDF) to download conference information/registration.

AEROCAMP SUCCESS STORIES
4 Pennsylvania AeroCampers going for private pilot checkrides

Recently, Vern Moyer from Moyer Aviation in Mount Pocono, PA, reported they had four AeroCampers planning
to go for their private pilot checkrides over the next 120  days. Moyer Aviation has been thrilled with the response
to their Aero programs which include AeroCamp�.

The results are speaking for themselves. FSANA worked
hard to develop AeroCamp, the first of many smart
programs that members can incorporate into their business model.
These Aero programs are designed to get all ages engaged with FSANA member schools and, in essence, the aerospace industry.
As a FSANA member, schools receive marketing tools and guidance on how to operate each Aero program. Click here for more information about Aero programs.

 

SHARE YOUR SUCCESS STORY 

FSANA member schools . . . if you have an AeroCamp or AeroParty success story you'd like to share with our readers, please be sure to contact us.

MEMBERS TO MEMBERS
Leading Edge Aviation promotes
Aero programs on homepage  

 

Cindy Kelly, office manager at Leading Edge Aviation in Doylestown, PA, believes that promoting the Aero programs right on their homepage has been a key to their success with the programs. Getting website visitors to click beyond the homepage is not easy . . . so we at FSANA advise any flight school to promote
their core services right on their homepage.

Click here to see how Leading Edge does it. 

BUSINESS SMARTS 

Attracting and retaining customers

 

4 steps to help people get started in flight training and keep them engaged:


1. Develop programs which attract the non-aviation community to the airport and your flight school.

 

2. Once a person walks through the door of your flight school, it is critical that they

are engaged by a representative of the school on a consistent basis.   

 

3. Flight school owners need to provide the staff with guidance and training so that staff can effectively answer questions or know where to get the answers.

 

4. Customer feedback systems are critical. A locked comment box will do the trick; a phone call or email is even better. When an owner and/or manager does not know what's going on at their school from the customer's perspective, the business model

almost always suffers.

FSANA PARTNERS  

FSANA welcomes newest Partners   

 

We are pleased to announce that MyFlightTrain™ and Phoenix Aviation Managers Inc. are on board in 2014 as FSANA Partners. "Partners" are annual supporters of FSANA's mission and the work of the association and its members.

 

MyFlightTrain is a modern, web-based suite of software that lets a flight school manage itself. MyFlightTrain is created by Flying Software Labs, software creators for aviation users and the aviation industry. Their products are released under the "MyFlight" family of products.  

 

Over the past thirty years, Phoenix Aviation Managers has grown to be a leading aviation insurance provider in the U.S. Phoenix has been serving the general aviation community by offering a wide range of insurance products through local independent agents and brokers.   

 

If you would like to become a FSANA partner, contact us via email a [email protected] or via phone at 610-791-4359.

FUTURE PILOTS  

Engaging all ages is key to GA rebound

 

General aviation can and will rebound, if we engage and get the right people involved. We believe the key to a rebound requires flight school owners and managers across the nation to engage in programs that attract people of all ages to come out -- particularly our youth.  

 

Lisa Campbell from Air-Mods Flight Center in Robbinsville, NJ, reported that the father of a young AeroCamper earned his private certificate a few months after the son went for his checkride. The young man had started in AeroCamp Basic, then enrolled in AeroCamp Advanced at Air-Mods. The son's interest transferred to his father.  

 

Flight schools have powerful magnets available to help attract new customers. The cross channel marketing concept is something that FSANA is now helping schools like Air-Mods explore and develop. When Air-Mods holds an AeroParty™, they includes brochures on other programs like AeroCamp in the goody bag that each guest receives. That's the cross-sell opportunity! We encourage any flight school to give it a try.  

 

NOTE: AeroCamp and AeroParty are programs created by FSANA for the exclusive use of its members. FSANA Aero programs are intended to excite and engage the public at their local flight schools.

THE BOTTOM LINE 

Flight training is not a virtual reality game

 

Not long ago a flight school from the Midwest called to discuss several topics. The focus was on how the younger generation tends to view flight training. They related a recent story from one of their CFIs. Here is how it went:

 

"A new young student arrives at the flight school for his first flight lesson. After some ground discussion, the CFI and student were off to preflight the machine. They get into  the aircraft, secure their belts and the student asks the CFI where the keyboard and mouse  were located. (No really. It happened.)

 

The CFI elected to exit the aircraft and proceed with some more ground education before re-entering the cockpit."

 

What does this mean for aviation training you may ask? It means that students from younger generations are more keyed in with computer based learning. It might also mean that your students have already been exposed to some digital (or virtual) "learning" before they come to your flight school through the use of flight simulators (which typically use keyboards and mice unlike our aircraft).

 

This isn't just something that happens in aviation. Many other activities also are played via games in a digital manner. Think about games that might include baseball, football, hockey, battle based games, and yes, learning to fly. In each of these, knowledge of the activity can be gained, but at some point really doing it is necessary to take the next step.

 

One major difference between simulated environments and the real thing is that even in full motion, highly realistic simulators, the pilot(s) know full well that no matter what happens in the simulator, the chances of injury and/or death are almost 100% non-existent.

 

Simulators are great and they have a place in training. They can help build skills and proficiencies, but at some point, there is no replacement for actually putting butts in seats and making those seats go in the air.

 

Actual stick and rudder skills are critical to aviation safety and they should not be marginalized. In recent aviation history we can point to two extreme examples of good and bad stick and rudder skills with very different outcomes. While final reports are not out yet, it certainly looks like some basic stick and rudder skills and aeronautical decision making could have made the Asiana crash avoidable. On the other end of the spectrum, and in two fantastic examples, the United 232 accident piloted by Captain Al Haynes and more recently the US Airways flight 1549 piloted by Captain "Sully" Sullenberger both represent examples of pilots who had fantastic stick and rudder skills making extremely bad situations work out better than anyone would have predicted. In these cases, we have to think that the stick-and-rudder-ingrained skills those pilots had, made a difference.

 

Primary training forms the core foundation for a pilots career and is centered on basic stick and rudder proficiency. Helping them develop a good cockpit scan (something that simulators can help build) but emphasize the need to spend most of the time outside the aircraft (a skill that simulators do not build well). The combination of actually flying an aircraft and manipulating the systems while operating in a real world environment builds situational awareness and an ability to manage tasks simultaneously. This will produce good habits which will remian with the pilot for a lifetime. 

FEEDBACK
First Flight School News eMonthly issue
 
This is the first of the monthly newsletter that FSANA will be producing and we want your input, thoughts, articles, and feedback.
 
Part of making a newsletter successful and valuable to the readers is to provide content that is useful to all the readers. We recognize that we don't know it all, in fact, most of you reading this have great experience, ideas, and thoughts that would be great to share with others in our industry. This is the purpose of this newsletter.
 
Our goal with the newsletter is to provide monthly content that is directly related to the flight training business and to those who provide these services.
 
If you have ideas that you think are worth sharing with others, business practices that have been successful in your operation, or just some feedback on something you have seen in this publication, tell us!
 
Any potential articles, thoughts, or feedback you may have can be sent to FSANA at
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TRAINING NEWS LINKS
UPCOMING EVENTS
2014 Flight School Operators Conference
San Antonio, TX 
Feb 4-7  more info
 
2014 Flight Training
Advocacy Day in Washington, D.C.
More information to be announced
U.S. HOUSE AND SENATE

Find Your U.S. Congressman  

 

Find Your U.S. Senator 

 

U.S. House Aviation Subcommittee 

 

U.S. Senate Aviation Subcommittee 

Click on images to download sample Aero program brochures
AeroCamp brochure
AeroParty brochure
AeroSolo brochure

FSANA Partners

   
 The above companies are annual supporters of the FSANA mission and work of the association and its members.
 
Established in 2009, the Flight School Association of North America (FSANA) is the first and only association of its kind dedicated solely to the flight training industry. FSANA represents flight schools, firms that provide products and services to the flight training or aviation industry, and other supporting partners.

FSANA MISSION: The Mission of the Flight School Association is to work in alliance with the aviation and aerospace industry; to serve and foster the flight training industry; to provide programs and services that will enhance the ability of flight schools to serve their customers and communities; and to promote best business practices which will help flight schools and their industry thrive and increase the pilot population.
Copyright �2014. All Rights Reserved.
  
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