Volume 29 I Wednesday August 5, 2020
|
|
COVID-19 California Legislative Update: PART III
Thursday, August 13, 2020 I 10-11am I Free To PIASD Members
It’s been a crazy year in the California legislature, with COVID-19-related shutdowns forcing our legislators to squeeze what would normally be a whole season of work into a much shorter period of time. In this webinar RJ Cervantes, our lobbyist in Sacramento, will give us an update on where things currently stand.
You’ll learn about a variety of legislative issues that might have a big impact on your business:
- Important 2020 legislation that is still being worked on.
- California’s COVID-19 response and further government actions under consideration.
- The key legislative races and ballot initiatives that are on the 2020 ballot.
In addition, you’ll have the opportunity to ask your questions and have them answered live.
|
|
|
Presenter: RJ Cervantes
Legislative Advocate, Partner Fernández | Cervantes Government Affairs
In 2018, RJ Cervantes was named Partner of Fernández | Cervantes Government Affairs after accumulating 14 years of public and government advocacy experience. RJ has initiated advocacy strategies aimed at achieving legislative and regulatory objectives at the federal, state, and local level. He also advises national interests on how to navigate California’s dynamic political environment.
|
|
New Employer Guide For COVID-19 Reopening
|
|
On July 24, 2020, the State of California published a guidance, "COVID- 19 Employer Playbook for a Safe Reopening." The guidance provided gives employers the tools they need to open safely and mitigate risks associated with COVID-19.
The guidance covers the following topics:
- How to Open Safely
- Industry-Specific Guidance & Checklists
- What to do if there is a Case of COVID-19 in the Workplace
- Managing the Outbreak and Returning to Work
- Outbreak Identification Preparedness
- Communication of Identified Cases of COVID-19
- Preventing Further Spread in the Workplace
- Returning to Work
- Employers Cleaning Guide
- Regulations and Guidance for Reporting and Providing Sick Leave
- Recording Cases of COVID-19
|
|
- Reporting COVID-19 Cases to Cal/OSHA
- California Family Rights Act: Job-Protected Leave
- Paid Sick Leave
- State Disability Insurance and Paid Family Leave
- Workers’ Compensation
- Enforcement and Compliance
- Worker Education
- Understanding COVID-19
- Protecting Yourself at Work
- Protecting Yourself at Home
The guidance contains links to employer and employee resources and provides a comprehensive checklist of applicable policies and procedures for businesses that reopen.
|
|
Try Brokering
Most printers are used to concentrating on selling what they can produce in-house as their guiding principle is “keeping the presses busy.” During the period of restart, this strategy can severely limit your options. Customers who you know and work with will likely have graphics related work that doesn’t fit your presses, if you fail to take advantage of this you’ve missed the opportunity to increase your sales and strengthen the relationship.
This is the time when you can leverage your relationship with them by seeking out these projects and brokering them using your skills and graphics knowledge to help them plan and purchase these more effectively.
|
|
How Long Does It Take To Produce An Estimate?
Sales success is usually determined by “striking while the iron is hot.” If it takes two or three days to produce a quote because the estimator is too busy or because they’re trying to get it just right, we’ve probably blown our chance to get the order.
Same day quotes should be the norm, but they won’t happen unless we track it. Systematic reporting of quoting speed is an essential tool in getting more orders. Bear in mind that getting the order is more important than getting the “perfect” estimate. This was always true, but particularly now when getting an order is job one.
|
This Is Not The Right Time To Buy...
As you struggle to get sales back to normal, you may come to believe that moving into a new product may be useful. While that might very well be true, your likely cash position makes this an extremely poor time to buy equipment to produce that new product.
A better solution is to buy the work from another firm as this will eliminate the need for the expenditure for the equipment and also give you a chance to learn how to market and handle this new product. Later, if it works out, you can buy the equipment if you actually have the volume to support it. If you don’t, you can continue to broker it or just drop the idea while avoiding a significant expenditure.
|
|
|
Video For Sales Is
Crucial In The COVID-19 Economy
The videos don’t have to be expensive, scripted or produced. Simple, genuine, human-centered webcam and smartphone videos are a transformative opportunity for connecting and communicating with your potential new customers in today’s times. They’re the next-best thing to being there in person, and they don’t even have to be delivered on jump drive. Email is best due to the powerful analytics available.
Be Relatable. Smile and relax. Let your unique personality come through. It’s about connecting through the camera and, remember, you’re answering our built-in social need for face-to-face human contact.
Lighting Matters. Overhead lighting is the worst. Instead, invest in three soft light sources: two behind your webcam (one on the left and one on the right) and one right behind you. Then just shut off the overhead lights. You can spend less than $200 and get what you need.
|
|
Get Personal. Find ways to incorporate details about your prospect into your video, especially on the first still image your prospect sees before clicking on your video. Plant this personalization throughout the video with at least one of these moments at the beginning, one in the middle and one at the end to reward those who make it all the way through.
Be Conversational. Don’t read a script. Know what you want to say and deliver it as if you were sitting across the table from your prospect. It doesn’t have to be perfect, but it needs to be authentic.
Brevity Matters. Don’t make your videos too long. Aim for somewhere between 30 and 60 seconds and make at least 75 percent of the video about them, not you. – Leslie
|
|
|
Employer COVID-19 Playbook Guidance for: Enforcing Mask Requirements
|
|
As stated above, the State of California release COVID-19 Employer Playbook for a Safe Reopening. We wanted to pull out some important updates on an issue that members may be dealing with today. The State considers the requirement of facemasks in the workplace and elsewhere important enough to include a section entitled “Guidance for Employers and Workers in Enforcing Mask Requirements.”
The section addresses the situation when workers encounter coworkers or members of the public who are not wearing a mask and minimizing the risk of workplace violence.
The guidance recommends that employers instruct workers on how to handle these types of situations before they arise. The guidance advises employees not to approach coworkers or members of the public, such as customers, in order to enforce mask requirements. Instead, the guidance suggests that employees report such situations to supervisors. In turn, the guidance advises supervisors to consult with their human resources departments in the event that a supervisor is unsure as to how to handle the situation.
In addition, the guidance recommends that employers interact in “a calm voice … and communicate with posture and expression that the person will be respected.” The guidance suggests using phrases such as, “If you don’t have a face covering, we’d be happy to provide one (if available)” and “Following the guidelines (on face coverings or distancing) can protect you and everyone else, so we ask that you follow them.”
Finally, the guidance notes that “limited circumstances” may exist in which an employer may need to engage employees or customers who claim health-related reasons for not being able to wear a mask. The guidance suggests that employers engage in a process with these persons to decide if an accommodation exists that is effective in maintaining workplace safety.
|
|
In these unprecedented and uncertain times, PIA San Diego is committed to providing the printing and graphic arts community with the most up-to-date resources on the ongoing COVID-19 situation.
|
|
|
|
|
|
|
|