January 19, 2022


Solutions Newsletter
Eight new things you can do with TownNews' cutting-edge connected TV app suite
Go beyond the browser and into the family room with BLOX OTT
Our latest update is packed with enhanced, engagement boosting, features to help you provide a high-quality video experience on Roku, Amazon Fire TV and Apple TV. Here are eight new things you can do with TownNews' cutting-edge connected TV app suite.

Applied research drives efficiency gains in pricing strategies
At Mather, we have been researching risk-mitigation strategies to make pricing strategies more effective in markets with long-running Market-Based Pricing programs. A major component of that research focuses on the impact of previous responses to price changes.

Tactician Media announces new marketing tools for the 2022 election cycle
Decision 2022 is a comprehensive set of custom distribution and audience maps plus penetration reports which allow publishers to demonstrate their valuable print and digital reach of voters quickly and easily in their market. This program is designed to drive share of ad dollars across a variety of national, state and local campaigns from candidates, agencies and advocacy groups.

AffinityX's pagination services
Pagination is an area that has seen a large shift in thinking at newspapers across the globe. Traditionally, pagination was thought to be only possible within the newspaper given the raw speed and special/almost idiosyncratic nature of each pub.

Newspapers now realize that the different forms of pagination can be moved to a company like AffinityX with the right kind of knowledge transfer between the client and AffinityX.

Deal activity 'Year in Review' from Dirks, Van Essen & April
In 2021, 42 daily or thrice-­weekly newspapers changed hands in 21 transactions. Deal volume totaled $678 million. This compares to 81 daily or thrice-­weekly newspapers changing hands in 19 transactions in 2020. Deal volume totaled $460 million.

These are the standard statistics we have included in our year­-end issue for 25 years. However, while we prepared this issue and studied the 2021 deal data, something stood out.

WESER-KURIER to use ppi Media’s AdX and AdMan ad solutions

As part of the consolidation of IT systems and processes with the Nordwest-Zeitung Oldenburg, the WESER-KURIER has decided to introduce two ad solutions developed by ppi Media, AdMan and AdX, for the production and scheduling of its ads in 2022.

Tim Greve, managing director of MSP Medien Systempartner, says: “ppi Media is one of our most important technology partners when it comes to automating our production workflows. ppi solutions are always integrated quickly and efficiently into our existing production environments.”

McClatchy’s Heather Williams on building trust with readers and advertisers

The Alliance for Audited Media recently chatted with Heather Williams of McClatchy to learn more about how McClatchy engages readers, why it’s important to share a cross-media story and how media assurance builds trust.

Free Webinar: 'New State-of-the-Art Editorial Solution for All Channels: Purple DS and ppi Media’s Print Integration'
Web content management systems like Purple DS cover the full spectrum of modern editorial systems. The tool is quick and easy to use, allowing you to publish your content in the right place at the right time and respond dynamically to new channels and your readers’ requirements.

This, combined with ppi Media’s smart print integration, makes the entire system a new lean editorial solution for both large and small publishers. Learn how this can benefit your paper during our free webinar!

News from our Solutions Partners is also available at newspapers.org
2022 Solutions Partners:
America's Newspapers
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Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.