As part of the England’s Coast Project, the NCTA have created a free, online course, England’s Coast Ambassador aimed at all visitor-facing staff. The course is fun, can be completed in around an hour and is ideal for new members of staff, those who have just moved to the area or as a refresher for the experts!

The revised course now includes all of England’s Coast and the South West has been extended to include new modules for North Devon, Exmoor and Somerset. Each module is packed with information on the local area – history, culture, attractions, nature, how to get around and more – plus a module on how to give international visitors a special welcome.  The course finishes with a short quiz and, on successful completion, participants can download their own personalised Ambassador certificate.

This is for everyone who interacts with visitors - whether accommodation or attraction providers, transport or retail staff or places to eat and drink.  The Ambassador courses have proved very popular in other areas as the comments from users below suggest:

“ Really useful to help ensure that your local knowledge is up to date, guests really appreciate it when you can make recommendations for their stay” – Clare Robinson, Broadgate Farm Cottages (Yorkshire)

" Providing excellent customer service is at the very heart of our business and is integral to how we communicate with our guests. The England's Coast Ambassador Programme focuses this with key information on the local area and high quality customer service tips, along with some interesting reflections on how to make your customer journey that bit more special. I recommend it highly!" - Emily Freeman, South Lytchett Manor Caravan and Camping Park (South Coast & Cornwall)

Use this  LINK to view the course and share with your staff.

The England's Coast website features a 90 second interactive video for our region, with links through to more information on the hero attractions. Consumers will have the opportunity to build a personal itinerary, explore various holiday types, embrace local stories and be inspired the cinematography of our dramatic coastline. Over 1,600 coastal businesses are already listed – hotels, B&Bs, pubs, attraction providers and much more - giving holidaymakers and the travel trade enormous choice for creating imaginative coastal escapes.

To promote the coast to German and Dutch visitors, England’s Coast have been running major public relations campaigns in both countries and organised several press trips which are expected to generate significant media coverage going forward. We are also working successfully with the travel trade in both Holland and Germany highlighting coastal destinations. So being part of England’s Coast offers a unique international marketing opportunity!

A free listing is available until 31 March 2020 providing you have a website, and if you’re an accommodation provider the ability to book online either directly with the business or through a third-party provider.

Listings are available for accommodation providers and places to eat within 5 miles of the coast and visitor attractions, activities and local transport providers within 15 miles.

For a free listing on England’s Coast, please click here. We look forward to seeing your business feature on the site!

Dan James ,

Sustainable Economy Manager

Mon - Fri

@DanJamesENPA