Shugoll News: On the Record
This month, we take a look at the value of market research. Some businesses may underestimate the value of quality market research to identify solutions to their pain points and target their marketing efforts more effectively. In our feature article, we take a look at how you and your business can capitalize on the insights provided by thorough market research.

We would also like to take a moment to say thank you to all of our clients, friends, and monthly readers. We wish you and your family a very Happy Thanksgiving.

Merrill
Capitalizing on Market Research
At Shugoll Research, we are often asked "do market research and analytics really improve sales and corporate profits?" The answer is yes. In fact, the numerous benefits of market research go beyond just the economic, including taking the bias out of corporate decision-making and benchmarking success.

Market research can be used successfully to:
  • Identify new potential customers
  • Solve business challenges
  • Vet business expansion
  • Identify new business opportunities
  • Better understand existing customers

Market research is an excellent investment. Here are three key ways that market research can add value to your brand:
Noteworthy News
How to Establish a Unique
Voice for Your Brand

A recent study by Harvard Business Review found that 64 percent of consumers agree that shared values help them create relationships with brands. Here are a few ways you can establish a unique voice for your brand that grows your business and brings you closer to achieving its goals.
Meaningful Knowledge is Power

Mere knowledge lacks direction and cannot bring about real change on its own. Only when it is honed with purpose and shared with the right people, through the right channels, does it transform into meaningful knowledge. Read more from our blog article:
Spotting Opportunity with
Customer-Centricity

Customer-centricity has become the new competitive advantage in today’s increasingly complex and globalized world. This article, from Insights Association, explores how putting the customer at the center of every decision puts your company at a significant advantage for success.
Industry Experience:
Energy, Utility, and Environment
For the last two decades, Shugoll Research has conducted research for utilities and non profits that focus on energy efficiency and the environment.  Our studies have evaluated energy appliance labeling, energy usage and conservation, home insulation, deregulation of the utilities industry, the Energy Star program and a sister international program, target market segmentation for utility/energy providers, customer satisfaction, global warming/climate change, and effectiveness of communications campaigns. 
Professional Affiliations