KBA WEEKLY NEWSLETTER

JANUARY 13, 2022

IN TWO WEEKS: RISING ABOVE III

January 26-27 we are bringing together some of the world’s leading sales trainers to reimagine the future of broadcast sales. Get to know a few of the trainers that will be featured during Rising Above: A Virtual Sales & Management Media Summit.

This virtual day and half media summit will feature experts from Instant Sales Training, Girl Twin Solutions, CreativeReady, S. Paul Moehring, Fan Solo Learning LLC, P1 Learning and many more.

NOW ACCEPTING ENTRIES

DEADLINE TO ENTER IS JANUARY 31ST

The Kentucky Broadcasters Association is now accepting college, radio and television entries for the 2022 Impact Broadcast Awards, formerly known as the Kentucky Associated Press Broadcast Awards. The awards presentation will be held at the Kentucky Derby Museum on Saturday, April 9, 2022.

CONTEST RULES & ENTRY INFO

KBA TO HOST LEGISLATIVE LUNCHEON

NEXT WEDNESDAY, JANUARY 19TH @ 12PM ET

The Kentucky Broadcasters Association invites you to join us for a Legislative Luncheon next Wednesday, January 19th, 12:00 PM at the Capitol Annex Cafeteria in downtown Frankfort. This is an opportunity for you to invite your Representative and Senator to join you for lunch.

Non-Board Members should click the link below to RSVP.

RSVP FOR LEGISLATIVE LUNCHEON

VIDEO STREAMING CONFERENCE

JANUARY 24TH @ 9AM CENTRAL

Join us virtually for a full day video streaming conference that helps broadcasters develop and enhance their video streaming skills.

Given the current intense competition for high school sports video streaming, radio as an industry must be prepared to entertain and inform their local communities with new technology.

YESTERDAY THE FCC SHUT DOWN CDBS

BY DAVID OXENFORD

Since the 1990s, the FCC’s Consolidated Database System (CDBS) has been used for filing broadcast applications. In recent years, though, much of the filing activity has been migrated to the FCC’s Licensing and Management System (LMS). While in some ways not as user-friendly as CDBS, LMS apparently has some advantages in, among other things, its searchability. Given the migration that has already occurred for most FM and TV technical applications, ownership reports, and assignment and transfer applications, CDBS had few continuing uses. Thus, the FCC on Tuesday announced that it is ending the filing of new applications in the CDBS system at the end of the day on Wednesday, January 12, 2022, at 5 PM Eastern Time. All filings that were still being made in CDBS and that cannot be submitted via LMS are now to be made by email to an email address set out in the FCC’s Public Notice: audiofilings@fcc.gov.

What is left that is not filed in LMS? Filings that, until 5 PM ET yesterday, were made in CDBS, include the following:

AM Application for Construction Permit for Commercial Broadcast Station on Form 301
AM Application for Construction Permit for Reserved Channel Noncommercial Educational Broadcast Station on Form 340
AM Applications for Broadcast Station License on Form 302
Special Temporary Authority (STA) Engineering Requests and Extension of Engineering STA Requests for all audio service stations
Silent STA / Notification of Suspension/ Resumption of Operations / Extension of Silent STA Requests for all audio service stations
Change in official mailing address
AM Digital Notification on Form 335-AM
All-Digital AM Notification on Form 335-AM
FM Digital Notification on Form 335-FM
Amendments to pending applications previously submitted in CDBS
Pleadings (Petitions to Deny, Informal Objections, Oppositions, Replies, Supplements, Petitions for Reconsideration and Applications for Review) concerning applications submitted through CDBS or using the email procedures that had previously been instituted for some of the above-listed applications in recent years.

Click HERE to read more.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

THE IMPORTANCE OF HUMAN CONTACT

Last week during a meeting, Erica Farber our President/CEO at the RAB asked me why I thought our virtual live training was doing so well. With the world such that it is I believe people are hungry for human connection, human interaction, and information. Sure, live isn’t the same as face-to-face, but we try to make it close and I think there is comfort in commiserating or comfort in the shared experience. Then I happened upon this story making its way around the internet from an unknown author, but it could have very well been a conversation with my dad.

I had spent an hour in the bank with my dad, as he had to transfer some money. I couldn't resist myself & asked...

''Dad, why don't we activate your internet banking?'' ''Why would I do that?'' He asked... ''Well, then you won’t have to spend an hour here for things like a simple transfer. You can even do your shopping online. Everything will be so easy!''

I was so excited about initiating him into the world of internet banking. He asked ''If I do that, I won’t have to step out of the house?” ''Yes, yes''! I said. I told him how even groceries can be delivered at door now and how Amazon delivers everything!

His answer left me speechless.

He said ''Since I entered this bank today, I have met four of my friends, I have chatted a while with the staff who know me very well by now. You know I am alone...this is the company that I need. I like to get ready and come to the bank. I have enough time, it is the physical touch that I crave. Two years back I got sick, the store owner from whom I buy fruits, came to see me and sat by my bedside and cried. When your mother fell a few days back while on her morning walk, our local grocer saw her and immediately got his car to rush her home as he knows where I live. Would I have that 'human' touch if everything became online? Why would I want everything delivered to me and force me to interact with just my computer? I like to know the person that I'm dealing with and not just the 'seller'. It creates bonds of relationships. Does Amazon deliver all this as well?'

A great lesson as we head into another weekend: Technology isn't life. Spend time with people not with devices.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.