May 12, 2021


Solutions Newsletter
From TownNews: Automated workflows yield big growth in efficiency, audience for The Philadelphia Tribune
"We are the oldest and largest African-American newspaper in America. Established in 1884, we've got a long history," said Robert W. Bogle, CEO of The Philadelphia Tribune. "TownNews has allowed us to grow our audience and grow our traffic year-over-year. Even in the pandemic year of 2020, we continued to grow unique visitors by 24%."

The award-winning newspaper covers Greater Philadelphia with print, e-Edition and online. "We also saw an average growth of 33% in unique visitors and 40% growth in pageviews each year from 2017 to 2019."
Creative Circle helps Louisiana papers launch narrower web while upgrading the reader experience
The Times-Picayune in New Orleans and The Advocate in Baton Rouge switched to a narrower web width for their print newspapers on May 1 and readers approved.

Creative Circle Media Solutions helped both papers make the switch by creating new InDesign templates and libraries and offering a series of minor design changes aimed at streamlining design and production, improving readability and standardizing the look of both papers, especially on shared pages.
Mather case study:
Targeted churn reduction test
A U.S publisher wanted to reduce churn from digital subscriptions by leveraging Mather Economics’ predictive modeling and email targeting capability. A four-month test showed that personalized email campaigns are an effective and low-cost method to reduce churn.
Adams Publishing partners with Column in Chesapeake

Column recently partnered with APG Media of Chesapeake, an Adams Publishing Group company comprising 25 newspapers and other publications across 19 counties in Maryland, Virginia, Delaware and the District of Columbia.

Through this partnership, Column will bring its public notice solutions, including its collaborative placement platform and searchable online databases, to newspapers throughout the Chesapeake region.
Kodak acquires the assets of ECRM Incorporated’s CTP business

Eastman Kodak has acquired the assets of ECRM Incorporated’s CTP (computer-to-plate) device business for the graphic arts and newspaper industries.

The transaction includes the equipment, contracts, inventory and intellectual property of the acquired business. The financial terms of the transaction were not disclosed.
Sell it now with Metro Creative Graphics: Grilling season and more

May is National Barbecue Month, Beef Month and Hamburger Month, all leading up to Memorial Day and Victoria Day weekends: the unofficial start of the summer grilling season!

As many consumers remain more comfortable spending time in the safety of their homes and enjoying their own outdoor living spaces, turn up the heat on your coverage of this topic using resources from your MCC libraries.
Software Consulting Services case study shows how media company improved efficiency and customer relations

Times-Shamrock Communications owns daily papers and radio stations throughout Northeast Pennsylvania, as well as Times-Shamrock Creative Services, a centralized group of graphic artists that creates ads for multiple newspapers throughout the U.S., including their own daily and weekly papers.

The seven-year-old company grew from a need to improve efficiency and save on expenses. In order to do that to the best of its ability, TCSC needed a robust and customizable ad-tracking and online content-proofing system.
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