Hello all,
I would like to present you with an opportunity for your organizations and your membership to work collaboratively with DC students next semester.
As part of an Integrated Marketing Communications course that I teach (along with two other professors), students must create a unique marketing campaign for a local business. Some strong campaigns have been created in the past and we are now looking for more organizations interested in having students create such a plan for their businesses.
Our goal is to offer students an experiential learning opportunity while at the same time providing free marketing support for businesses in the Durham Region. Whatever the marketing challenges businesses may be facing, our students would work on a communication plan to solve the challenge.
It would be appreciated if your organizations could work with one or two small groups on this project as well as share the opportunity with your member. Sharing could be done selectively or as a part of regular member mass communication tools.
We anticipate about 30 groups working on this term project. If each of you chose to participate and can recruit 1-2 members who are eager to work with students, we can easily connect all participants with a local business partner.
This type of project can strengthen our overall partnership and further integrate our organizations. It would be great to use this as a building block for future collaborative opportunities.
The attached document provides greater detail on the ask if you could please review and circulate through your networks at your discretion.
If your organization wants to participate in the program, please complete this quick two-minute survey:
please click the link below:
I appreciate your consideration of this initiative.
Regards,
Ian Ellis
Professor
School of Business, IT and Management
Durham College
