March 10, 2020
March 2020 Member Connection
The EnglishUSA Member Connection is distributed regularly throughout the year to provide members with information and updates on upcoming activities and events.
Contents
  • COVID-19 Compiled Resources
  • March Webinar
  • New Online Communication Platform
  • Call for Submissions and Reviewers (EnglishUSA Journal)
  • 2020-21 Board of Directors Election Results
  • Save the Date: 2020 Stakeholders
  • EnglishUSA on the Road
  • NAFSA IssueNet
Click on the resources icon on the left to be directed to a compiled list of resources regarding COVID-19 / Coronavirus on the EnglishUSA website.
Optimizing Your Digital Marketing to Boost IEP Enrollment and Save Money
March 26, 2020, 2:00 - 2:45 (ET)
Many have heard that thriving in times of change means implementing innovative Marketing strategies, but what does that mean? How much does that actually cost? Is it really possible to reach international students with a dwindling travel budget? How do we quantify marketing efforts like emails, likes and retweets?
At the end of the webinar, participants will be able to:
-understand the value of investing in a Marketing team and Digital Marketing efforts to meet your program’s enrollment goals.
-learn tips and tricks to boost IEP enrollment using innovative content, web optimization, email automation and your university’s resources.
-advocate for funding from their IEP and university stakeholders using data analysis and ROI reporting.
Presenter: Samantha Talavera, Global Launch, Arizona State University
Moderator: Engin Ayvaz, EnglishUSA Board of Directors
 
Price: $30 for non-members, complimentary for members
New Online Communication Platform
Starting this Spring, EnglishUSA will be implementing a new, more robust online community called EnglishUSA Engage. The platform is the same used by TESOL and NAFSA and will allow for you to see a digest of messages in your email inbox and respond to the group or individuals directly .

We will start with an Open Forum Community and then move toward special interest communities after a 6-8 month review.

Are you interested in being an "Early Access User" or volunteer facilitator for the Open Forum? Please email Cheryl Delk-Le Good ( execdirector@englishusa.org )
Call for Submissions & Reviewers
The EnglishUSA Professional Development and Activities Committee (PDAC) invites English language teaching professionals to become reviewers for the biannual EnglishUSA Journal. The journal serves as the medium for EnglishUSA to share best practices, address current issues and present research in the field of teaching English as a second/foreign language. Journal reviewers are instrumental in determining the contents and sustaining the quality of the journal by evaluating submissions according to the pre-established criteria. 

If you are interested in becoming a reviewer in the future, please email the following information/documents to  execdirector@englishusa.org .

·      Cover letter
·      Resume
·      List of previous review and publication experience

For more information about the journal please email:  pdac@englishusa.org
Announcing 2020-21 Board of Directors
We are pleased to announce the results of the 2020-21 Board of Directors election. Thank you for all that reviewed and submitted a ballot. The incoming board members are listed in green .

Per the bylaws voted on by membership in June 2019, starting in 2020-21, the Board of Directors will be made up of Officers (Presidential Stream, Treasurer & Secretary) along with 7 at-large Directors. All will serve three-year terms, staggered so that 4 positions will be filled each election cycle. 

Officers (2020-21)
President: Caroline Gear, ILI of Massachusetts
Immediate-Past President: Jane Robison, ELI, Missouri State University
Treasurer: Jackie McCafferty, IELP, Temple University
Secretary: Becky Challenger, OPIE Ohio University
President-Elect: Lisa Kraft, ELI, Pace University

At-large Directors (2020-21)
Alan Broomhead, Showa Institute
Mackenzie Kerby, ELS
Member Engin Ayvaz, Tennessee State University
Franklin Pesantez, University of Denver
Daryl Bish, ELI, University of Florida
Jenny Nieveen, Open Hearts Language Academy
Jennifer Phillips, WESLI
Save the Dates: October 1-2, 2020
EnglishUSA On the Road
EnglishUSA will have a booth and present in three sessions in Denver with other colleagues:
  • "Hot Topics for English Language Programs" (April 1, 3:00 PM - 3:45 PM)
  • "Turbulent Times: The Future of Post-Secondary English Language Programs" (April 2, 9:30 - 10:45 AM)
  • EnglishUSA Updates & Trends: Post-Secondary English Language Programs (April 3, 9:30 AM - 10:15 AM)
NAFSA Resources
NAFSA's IssueNet platform offers international educators two powerful tools to report trends from the field and obtain professional guidance on regulatory issues. All international education professionals are welcome to "Report an Issue" to NAFSA on the emerging obstacles or challenges they are encountering in the field.
The EnglishUSA closed Facebook group has become a great way to share local, regional, national and international updates among programs & stakeholders. Click on icon to join the closed group!