Marketing Minute
FEBRUARY 2020
Distribution: RVPs, DDs, Chapter Chairs, Marketing Chairs
Save the Date

The National Small Business Week Virtual Conference, sponsored by SCORE and the U.S. Small Business Administration (SBA), will take place on May 5th and 6th from 11 a.m. to 5 p.m. ET.

This free, two-day online event will offer educational webinars, one-on-one mentoring sessions, networking chat rooms, exhibitor booths, prizes and resources.

A virtual conference allows individuals across the nation to participate in an online environment that has the look and feel of an in-person event. With just a few clicks, attendees can ask presenters a question, collaborate with fellow entrepreneurs, chat with exhibitors and download content - all from their computer or mobile device.

We're looking for volunteers to participate in the mentoring hall to provide business advice in the following mentoring chat rooms: 
  • Business Plans & Startup Strategy
  • Marketing & Sales
  • Management & Finance

We need at least 5 - 7 mentors to staff each booth. The chats will be logged as mentoring requests & sessions for the mentor. It's a great way to connect with clients, help answer their questions, help them understand the value of SCORE, and increase your local services. 

If you're interested in participating, please send your name, contact information, and business expertise to campaigns@score.org .
Email Marketing

Why It Matters to Your Chapter
Jennifer Ruben

As SCORE’s email marketing consultant, I am excited to write this column providing email marketing tips and best practices to help you grow and enhance your relationship with your chapter clients.

Just a quick note about me. I have been providing email marketing strategy to associations for 18 years. I was Marketing Director at SCORE 2007-08, and I am happy to be back and helping SCORE make the most of its email marketing today.

To start the column, I want to focus on why email marketing is so important to your chapter. The ROI on email is tremendous. According to Constant Contact, the return for every $1 spent on email marketing is $38. Email marketing also enjoys higher conversion than social media and search combined. You simply can’t afford to ignore email marketing. View the article and infographic . 

Next month, I will discuss our new SCORE, custom templates in Constant Contact, and share a tutorial on how you can use them to enhance your email marketing.
Brochures in Spanish

Announcing - a new client and volunteer brochure in Spanish! It can be found in the SCORE Store under "Ads & Collateral" as well as on the Support Center . Many thanks to the Hispanic Committee for their help in getting this important tool for the field.
Call for Webmasters

We would like to be able to communicate website changes to chapter Webmasters. 
 
We are asking each chapter chair or marketing chair to send an email to marketing@score.org stating the chapter name, the webmaster name, and their email address. This will help us get the correct information to the correct people going forward.
score.org Resources

Please remember to visit SCORE.org for business resources. We have blogs, checklists, templates, eguides and more on small business-related topics. We also archive national webinars and courses on demand. This Google sheet lists the top resources by topic, business stage, industry and entrepreneur type: http://bit.ly/top-score-resources.

The site is constantly being updated, so check back often. If you have suggestions for content or webinars, please email blogs@score.org .
Use of Outside Images and Requests for Getty Image Accounts
REMINDER: The use of outside, non-purchased images pulled from the web is strictly prohibited. 

To help with your local marketing, we are pleased to offer chapters access to the SCORE Getty Images account. This will allow you to download images from our paid subscription.

One login per chapter is available. Chapter chairs may email marketing@score.org to request a login. 
Hi-Per Social Media and Marketing Monthly Webinar

Don't forget to join the Social Media Monthly Marketing call that takes place the third Wednesday of each month at 2PM EST. This call is a valuable opportunity for chapters with questions regarding the social media program. We do a live Q&A throughout the call and encourage anyone with questions about the program to attend.

The link below can be used for all monthly webinars.
Upcoming SCORE Webinars
Don't miss out on marketing SCORE's free   live webinars !
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