Happy New Year

Downtown Waterloo is looking forward to what 2022 will bring.

We have new businesses that will be opening, new events, and the return of many community favorite events. 

Follow Main Street Waterloo on Social Media

Main Street Waterloo wants to be connected with the community.

Follow Main Street Waterloo on Facebook, Instagram, and Snapchat to stay informed on Downtown Waterloo!

MSW Community Calendar

Want an event to be included on Main Street Waterloo's Calendar of Events?

Visit our website to submit the details and we will get it added to the calendar!

Friday Loo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Join us in 2022!

Please join us in extending a warm welcome to the new businesses who have recently opened in Downtown Waterloo! Be sure to stop by and check them out.

1619 Freedom School

325 E. Park Ave., Suite 203

Lisa Lou Boutique & Beauty

614 Mulberry St, Suite B.

Throughout the year, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Downtown Waterloo Gift Certificates make a great gift for everyone on your shopping list! You can purchase these through Main Street Waterloo and they can be redeemed at most downtown businesses. You can purchase them on our website, or by stopping by the office. 

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2021 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

As we begin a new year of events, we want to sincerely thank all of the volunteers who stepped up in 2021 to give their time and support towards Downtown Waterloo events and projects.

Your commitment is the reason we can offer events again in 2022!

Thank You!

January

• Jan. 1 New Year's

February

• Feb. 22 Cheers to Small Business

March

• Mar. 19-20 Funky Junk-A-Loo
• TBD 25th Anniversary Celebration

April

• Apr. 21 Tour De Loo

May

• May 3 Cheers to Small Business
• May 21 Main Street Sweep
• May 25 Cyclone Tailgate Tour
• May 27 Friday Loo

June

• Jun. 6-12 My Waterloo Days
• Jun. 17 Friday Loo

July

• Jul. 2 Mayor's Fireworks
• Jul. 8 Friday Loo
• Jul. 26 Cheers to Small Business

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo

October

• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Corbin Payne, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development