Did you know there are hundreds of businesses in Downtown Santa Cruz with every retail, restaurant and service genre imaginable! So often Downtown visitors assume Pacific Avenue is the main strip, but our Downtown region extends from Front Street to Center and from River Street to Laurel. Downtown is your #1 spot for all resources and there's no reason to shop with online giants when you can support our local "Mom & Pop" services.

You don't need to look any further than Downtown shops to get that look you've always wanted. Boutique shops with unique inventory to choose from and friendly people to help you find the right accessory. We know it's only September, but who says it's too early to start holiday shopping for the people you love the most. Click below to start your next retail therapy expedition.

High heels, sneakers, ballet flats, leather boots, espadrilles, flip flops, clogs, penny loafers, mary janes, deck shoes and high tops. Whatever style suits your feet, you can find it in Downtown Santa Cruz at our many locally owned boutique shoe shops. Click below to start your shopping experience and give your feet the love they deserve.

In June of 2020 Santa Cruz became the very first city in the U.S.to work with the City government to not only approve a Black Lives Matter (BLM) mural, but also to build a sustainable plan surrounding this public art that includes continued annual Juneteenth events, community involvement, and ongoing mural maintenance. 

Due to the overwhelming support, the MAH is no longer accepting volunteers, but visitors can watch at a safe distance and with masks.