Toy Report 4/15: Hasbro Launches Roblox Product Crossovers; Moose Toys Inks ‘Fall Guys’ License

April 15, 2021

Hasbro Unveils Roblox Product Crossovers for NERF and Monopoly

Hasbro partnered with Roblox Corp. for a line of NERF x Roblox blasters and a Roblox Monopoly Game. Each Hasbro x Roblox product comes with a virtual code that can be redeemed for in-game digital content. Read more…

Moose Toys Becomes Master Toy Licensee for Fall Guys: Ultimate Knockout

The company behind Heroes of Goo Jit Zu, Squeakee, and Kindi Kids is getting into a whole new game. Moose Toys inked a deal with Mediatonic and Devolver Digital to serve as the master toy licensee for the hit video game Fall Guys: Ultimate Knockout. The line includes figures, collectibles, premium plush, and more. Read more…

MGA Entertainment Inks Deal with Riva Technology and Entertainment, Eyeing Digital Gaming and NFT Expansion

The maker of L.O.L. Surprise! and Rainbow High is expanding its digital reach following a successful entry into the Roblox platform and a Nintendo Switch video game. In partnership with Riva, the company will release new mobile games later this year. Read more…

Let Your Looney Side Loose with 12 Looney Tunes LEGO Minifigures

LEGO is diving into the world of Looney Tunes with 12 limited-edition mystery bag mini-figures launching later this month. The assortment will include Bugs Bunny, Lola Bunny, Daffy Duck, Tweety Bird, Sylvester, Road Runner, Wile E. Coyote, Porky Pig, Petunia Pig, Speedy Gonzales, Tasmanian Devil, and Marvin the Martian. Read more...

Hello Kitty and Friends Join the Squishmallows Squad for Kawaii Cuddles

Jazwares’ Kellytoy division is unleashing a whole ‘lotta Kawaii cuteness into the world with plush versions of the Sanrio characters, including Hello Kitty, Tuxedo Sam, Pom Pom Purin, and My Melody. Like all Squishmallows, the plush toys are made of soft and squishy materials and polyester stuffing that makes each character as puffy as a marshmallow. Read more…

Wind Sun Sky’s Catherine Winder Talks Toys and Entertainment on the “Power Kid Podcast”

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes back Wind Sun Sky Entertainment/Skybound North Entertainment CEO/executive producer Catherine Winder (The Angry Birds Movie, Super Dinosaur). Listen here...

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

UNO Goes High Fashion with Its Newest 50th Anniversary Deck

UNO is turning 50, and Italian fashion designer Vivetta Ponti is giving the iconic card game a makeover to celebrate. Launched on the Mattel Creations platform, Ponti’s limited-edition deck is a collaboration with Vogue Talents, a Vogue Italia property. Read more...

Pocket.watch, Planeta Junior Ink Licensing Pact for Love, Diana

Following recent deals with Wow! Stuff and Spacetoon, pocket.watch is continuing the international expansion of its Love, Diana brand. The company behind hit digital-first brands, including Ryan’s World, inked a new deal with Planeta Junior to represent Love, Diana as its exclusive consumer products licensing agent in select countries. Read more…

Genius Brands Signs Netflix Deal for Rainbow Rangers, Teases New Master Toy Licensee

Genius Brands International is expanding the reach of Rainbow Rangers this year through a new deal with Netflix and other broadcasters; greenlighting a third season; and a new master toy licensee set to take the reins following a soft launch with Fisher-Price last year. Read more…

Hornby’s Toy Story Takes Center Stage in Hornby: A Model World

A new reality series is going behind the scenes at one of the world’s premier makers of toy trains and model kits. Hornby: A Model World is currently filming at the Hornby headquarters in the UK. The series delves into the business of getting new toys and collectibles from Hornby Railways, Corgi, Airfix, and Scalextric into stores on time and on budget. Read more…

Get Summer Ready with Funboy’s Malibu Barbie Dream Pool

One of the best parts about summer is splashing around in the water, and even if you can’t take the family on a tropical cruise this year, you can still bring the fun to your own backyard with Funboy’s new kiddie pools. Read more…

Diamond Select Toys Previews 2021, Early 2022 Collectibles Lineup

It’s already mid-April but many makers of toys and collectibles are still playing catch-up thanks to the absence of Toy Fair New York (TFNY) this year. Diamond Select Toys (DST) went virtual for a 2021 new products showcase featuring new products from Marvel, Star Wars, and many other licensed entertainment properties. Read more...

GameStop Is Reportedly on the Hunt for a New CEO

The Texas-based retailer of video games and collectibles has reportedly hired a headhunter to assist in searching for a new leader that is well-versed in the gaming industry, digital retail, and technology. As noted by the Toy Book just two weeks ago, the increased influence of Chewy founder Ryan Cohen and his RC Ventures — a major shareholder in the company — continues to reshape the GameStop leadership ranks. Read more…

ZAG Expands Executive Ranks with Disney, MGAE Vets

ZAG continues its expansion with the appointment of Christophe Vallade as vice president global e-commerce, and Ben Johnson as senior vice president legal and litigation. Both will report to Julian Zag, executive vice president, global operations. Read more…

Wind Sun Sky Welcomes Two New Additions to Its Executive Team

The company behind the new animated variety show My Singing Monsters: Fandemonium and the animated series based on Robert Kirkman’s Invincible appointed Jay Bennett as vice president of franchise and creative strategy while Romney Grant steps into the role of senior vice president. Read more…

Sutikki Makes a Play for Content and Consumer Products Growth with Executive Hires

UK-based Sutikki added a trio of new executives to its ranks as it seeks to grow its content slate and expand into consumer products and toys. New hires include Jo Redfern as global brand director; Danielle Davies as global content strategy and partnerships director; and Anthea Morrissey as global creative and product development director. Read more…