OFRI eNews: February 2020
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Raising awareness of sustainable forest practices
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You should start to see OFRI’s newest educational ads over the next few months. We began our annual public educational advertising program a few days ago, and it will continue through early May. The ads run in the state’s principal television markets – Portland, Eugene, Medford and Bend – as well as through streaming services such as Hulu. We also run our ads on digital properties including Facebook, Instagram, Twitter and YouTube.
Advertising is the most efficient and cost-effective way to reach a broad audience. This makes advertising a key tool in OFRI’s public education program.
In 1991, when the Oregon Legislature created OFRI, the state’s population numbered about 2 million residents. Today, the
state’s population is 4.2 million
. Since 2010, the state has added more than
400,000 new residents
. In fact, the state’s growth relies more on people moving to Oregon, rather than new residents being born here. Another trend is the growth of new residents in the urban areas of the state.
Television and digital advertising help us reach these new residents and educate them about Oregon’s forests, forest practice laws and protections. Many people are simply not aware of laws that require forest landowners to replant after timber harvest, conserve wildlife habitat and protect drinking water.
Our newest ads, “
Rings
” and “
Devices
,” were developed to raise awareness of these protections and increase knowledge of sustainable forestry practices in Oregon.
“Rings” tells the story of the cycle of sustainable forestry in Oregon. It features a tree cookie in the opening and describes how during the course of that tree’s life, it was part of a forest that provided clean water and habitat for fish and wildlife. Then, after harvest, it became a forest product that could be used to build a home, fire station or playground. The closing of the ad comes full circle as it shows a replanting crew planting seedlings after harvest.
“Devices” addresses residents who live in urban areas. Many were attracted to the scenic beauty of Oregon and want reassurance that Oregon’s forests are being managed responsibly. The ad explains that Oregon’s forests provide clean water and fish and wildlife habitat, as well as renewable wood products. As with “Rings,” it closes showing a replanting crew, explaining that Oregon law requires replanting after harvest.
I hope you enjoy both our new ads, and don’t forget to tell people that in Oregon, we plant 40 million new trees a year!
For the forest,
Erin Isselmann
Executive Director
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Lecture series focuses on "Women of Forestry"
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This year’s annual Starker Lecture Series, “Women of Forestry: Inspiring leadership,” will be held Feb. 27 through May 27 at Oregon State University in Corvallis.
The theme of this year’s series, co-sponsored by OFRI, is women working in the field of forestry. The lecture series will focus on women who act as agents of change within the forestry and forest products sector and their communities. The lecture series also celebrates the triumphs of women and the challenges they face in the forests, mills, research labs and more.
All lectures are free and open to the public. The lectures will also be available via streaming video from the
Starker Lectures website
, and a reception will be held immediately before each lecture.
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Oregon's Operators of the Year named
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The Oregon Board of Forestry has announced the three winners of its 2019 Operators of the Year.
The board gives the Operator of the Year awards to recognize those who, while harvesting timber or doing other forestry work, protect natural resources at a level that goes above and beyond the requirements of the Oregon Forest Practices Act.
The awards honor operators who consistently meet or exceed Forest Practices Act regulations. Videos about each of the three Operators of the Year and the Merit Award winner, C + C Logging, can be viewed on the
Oregon Department of Forestry website
.
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Registration open for 2020 Tree School
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Mark your calendars for the 30th anniversary of Tree School Clackamas on Saturday, March 21, at Clackamas County Community College in Oregon City.
Sponsored by the
Oregon State University Extension Service
, Tree School provides an opportunity for small woodland owners, Christmas tree growers and other rural residents to take classes on a variety of natural resources-related subjects.
Mike Cloughesy, OFRI’s director of forestry, is teaching a class on Oregon’s forest protection laws.
Registration is open now. A Tree School catalog with descriptions of the day’s 74 classes, which cover key topics to support the successful management of small woodlands, is available to
download
.
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The Forest Health in Oregon: State of the State 2020 conference will be held Feb. 26-27 at the Oregon State University Corvallis campus.
The conference and biennial scientific update, which is co-sponsored by OFRI, brings together researchers and members of the forestry community. Participants will learn about the current condition of Oregon’s forests, forest health trends and challenges, current research, and silvicultural solutions. Geared to foresters, forest managers, woodland owners, students, policymakers and others with an interest in forest health, the conference will provide a blend of current information and practical applications.
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Mass Timber Conference returning to Portland
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The
International Mass Timber Conference
, the largest gathering of cross-laminated timber (CLT) and mass timber experts in the world, will once again return to the Oregon Convention Center in Portland, on March 24-26.
The conference, which attracts professionals from across the forest, manufacturing, design, development and construction industries, was attended by over 1,500 experts from 28 countries last year. This year it will feature more than 70 speakers and 90-plus exhibitors. Expert speakers will give presentations on a number of topics related to mass timber manufacturing, design and construction, in four focused tracks as well as general sessions. The conference will also include ample networking meals, breaks and receptions.
OFRI is sponsoring one of the conference
tours
, a March 24 visit to the
TallWood Design Institute’s
new, state-of-the-art
A.A. “Red” Emmerson Advanced Wood Products Laboratory
at Oregon State University in Corvallis. Tour participants will learn more about cutting-edge mass timber research and workforce development, including rotating through eight stations hosted by researchers and wood products industry partners, focusing on mass timber research and fabrication as well as construction techniques.
Other conference tours will visit Portland buildings featuring mass timber construction, and a plant in Woodland, Wash., that supplies equipment for the wood products industry, including CLT presses and other machines for manufacturing mass timber products.
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Blog: Oregon's forest health
Director of Forestry Mike Cloughesy writes about how forest health is more important than ever with the factors of climate change, drought and more taking a toll on our forests. Also included is information about the Forest Health in Oregon: State of the State conference at Oregon State University, which will address various forest health issues.
Read the blog
.
Blog: The forecast calls for trees
In her latest post on the OFRI blog, Executive Director Erin Isselmann writes about how January is known for its cold and rainy weather, creating the perfect conditions for the start of replanting season in Oregon's forests.
Read the blog
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Blog: Forester Friday - Jennifer Beathe
The newest Forester Friday profile on the OFRI blog features Jennifer Beathe, a forester with Starker Forests Inc. in Corvallis. Jennifer was recently involved in a watershed restoration project at South Fork Pedee Creek, which is highlighted in this profile.
Read the blog.
OFRI awarded Gold Star Award
For the fiscal year 2019, OFRI has received the state of Oregon controller’s “Gold Star Award” for timely and accurate financial reporting.
Timber industry survey
Oregon Public Broadcasting, The Oregonian and ProPublica are seeking input from the timber industry with a survey aimed to help the news organizations understand logging and timber practices across Oregon.
Take the survey here
.
County Economic Fact Sheets updated
OFRI’s County Economic Fact Sheets, which offer a snapshot of how the forest products industry impacts each of Oregon’s 36 counties, have been updated with the latest data and are now available to
download
.
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Feb. 20-22, Eugene
Feb. 26-27, Corvallis
Feb. 27, Corvallis
March 11, Sandy
March 16, Corvallis
March 21, Oregon City
March 24-26, Portland
April 8, Corvallis
April 15-16, Keizer
April 29, Corvallis
May 1, The Oregon Garden, Silverton
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Oregon Forest Resources Institute
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The Oregon Legislature created the Oregon Forest Resources Institute in 1991 to advance public understanding of forests, forest management and forest products and to encourage sound forestry through landowner education.
A 13-member board of directors governs OFRI. It is funded by a portion of the forest products harvest tax.
Copyright © 2020, Oregon Forest Resources Institute. All Rights Reserved.
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