-NATIONAL SHOOTING SPORTS MONTH-
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NSSF Encourages Businesses to Add August Events & Promotions to National Shooting Sports Month Calendar
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The National Shooting Sports Foundation is pleased to announce that retailers, ranges and organizations can now submit their August events and promotions at
ShootingSportsMonth.org
. There, people exploring various target-shooting sports, ranges near them and retailers that can outfit them with the products needed for an enjoyable day at the range will be able to view the events in their area and make plans to participate. |
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Centennial Gun Club Shares Why Now is the Time to Engage New Customers
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August can be a slow month for shooting ranges and firearms retailers but for Colorado’s
Centennial Gun Club
, participating in
National Shooting Sports Month
is a great opportunity to attract new customers and target shooters and for existing shooters, it’s a great time to get together with friends and try a new type of shooting sport. Centennial Gun Club President and CEO Dick Abramson, explains how he and his team leverage National
Shooting Sports Month
to draw new customers and how it has become a springboard for their fall
Firearms Festival
, an annual community outreach event hosted in September. |
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Prime Day 2019 Surpassed Black Friday & Cyber Monday Combined
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Amazon reported that sales during the two days of Prime Day—July 15 and 16—surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event. Prime Day was also the biggest event ever for Amazon devices, when comparing two-day periods. |
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ICAST 2019 New Product Showcase "Best of Category" Award Winners
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The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media from around the world who vote in the New Product Showcase. ICAST 2019 drew a record 1,004 entries entered by 303 companies. |
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Moving the Conversation Forward with the Plastic Impact Alliance
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Believe it or not, a zero-waste trade show is within our reach, especially if the industry rallies around the idea in the same way they did to ditch single-use plastic at Outdoor Retailer Summer Market last month in Denver, Colorado. |
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Deloitte: Back-To-School Spending Expected to Show Modest Gain
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According to Deloitte’s annual “Back-to-School Survey,” back-to-school spending is expected to increase 1.8 percent to $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers, and electronics for children in grades K to 12. |
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Rapala Buys 49% Stake in 13 Fishing
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On July 10, it was announced that Rapala purchased a 49% stake in meteoric tackle company 13 Fishing. According to Rapala, the deal includes the international distribution rights for 13 Fishing products. “This process was over a year in the making,” said Rapala USA’s Director of Marketing Matt Jensen. “It gives us an opportunity to grow globally outside of the US. But inside of the U.S., it’s business as usual.” |
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Mossberg Appoints New President & Chief Operating Officer
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O.F. Mossberg & Sons, Inc. recently announced the appointment of Douglas Bell as company President and Chief Operating Officer (COO), effective immediately. As President and COO, Bell will have responsibility for all the company’s operating units, and will report directly to Chief Executive Officer, Iver Mossberg. |
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-MARKETING & SOCIAL MEDIA-
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Study Shows Record-Breaking Diversity in Angling
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A new study shows that more women and Hispanics are fishing than ever before, highlighting record-breaking diversity for America's anglers. The Recreational Boating & Fishing Foundation (RBFF) tracked participation, days out fishing, and interest in the sport in the
2019 Special Report on Fishing
, created in partnership with the
Outdoor Foundation
. |
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How to Market Hunting to Non-hunters
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Converting non-hunters to hunters isn’t always as hard as you might think. Consider that only 5% of Americans are vegetarians and just 3% are vegans. That means
over 90%
of Americans eat meat in some form. As with all those meat-eaters, hunters believe it’s okay to use animals for food. That shared belief system can help you find common ground with non-hunters. |
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Project Childsafe Marks 20 Years as America's Leading Firearms Safety Program
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The National Shooting Sports Foundation this year marks the 20th anniversary of its
Project ChildSafe
program, which has increased awareness of safe firearms handling and storage practices among millions of gun owners, helped reduce accidental firearms deaths to historic lows and become an indispensable firearms safety education resource for partners in every state and the U.S. territories. |
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Why Bullet Design is More Important Than Cartridge Choice
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Want to see some fireworks? Just walk into a bar in rural America during hunting season and proclaim that the
6.5 Creedmoor
is an unequivocally superior deer cartridge than either the
.30-06 Springfield
or .308 Winchester. If you manage to escape that situation without major injury to your person, you'll have learned a valuable lesson: Many hunters develop such a deep-seated allegiance to their preferred hunting round that any rebuff of their beloved cartridge elicits an intense emotional response. |
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Summer 2019 Edition Available Now!
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Click the magazine cover to view the digital version of the Summer 2019 edition of the quarterly NBS Outdoor Magazine. For more information on how you can be a part of the NBS Outdoor Magazine, please contact Steve Baker with Required Team Gear via email at
steveb@requiredteamgear.com
.
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9 of the Most Annoying Bugs on the Planet
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These insects aren’t likely to make you sick. They can, however, drive you mad. Unlike ticks and mosquitoes, the ones listed here aren’t likely to make you sick or kill you. They are, however, the ones that make our outdoor lives the most miserable. |
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Are You Achieving a Healthy Work-Life Balance?
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The single greatest challenge workers faced last year was none other than finding a better work-life balance, according to LinkedIn. If you’ve had a hard time juggling a job along with a personal life, you’re clearly in good company. Here are five steps you can take to improve your
work-life balance
this year. |
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If your company has news or information to share with NBS, contact Catherine Rash via email at
crash@nbs.com
or via phone at 817-605-2223.
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