AESA is excited to announce that we have partnered with three innovative ESAs to facilitate the 2021-22 Entrepreneurial ESA Community of Practice. Andy Pechacek, Doreen Marvin, Joan Wade, John Bass, and the leadership teams from ESC 20 in San Antonio, Texas; Sourcewell in Staples, Minnesota; and Hamilton County ESC in Cincinnati, Ohio, will lead six 90-minute sessions throughout the year. The topics will include:
Innovation and Solution Design
- Voice of the customer
- Understanding your customer
- Learning about and responding to your markets
Clarity About Who You Are and Where You Want to Have a Presence
- Learning how your processes support or hinder your innovation strategy: budgeting, governance, human resources (talent management)
- Establishing the long view of service areas and markets
- Understanding your brand
- Branding as a component of innovation and market reach
The ESA Context of Developing and Delivering New Services and Products
- Collaboration and competition among ESAs
- Legal and communication implications for ESAs
Next session:
January 25, 2022: Sourcewell, Staples, MN, leads the discussion about being clear who you are and where you want to have a presence.
