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Together we will reduce the burden of cancer for everyone in Wisconsin.
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Wisconsin Cancer Council News
| Issue 121
| August 2019
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SUMMIT NEWS
Register Now for the 2019 WI Cancer Summit!
On Oct. 16-17, explore the latest research around cancer survivorship
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We are thrilled to announce that registration for the 2019 WI Cancer Summit is now open!
WI Cancer Council members can waive the $50 Summit registration fee by using the promo code SUMMIT2019.
2019 WI CANCER SUMMIT
October 16-17, 2019
Wilderness Resort
Wisconsin Dells, WI
We will explore our 2019 theme, "Cancer Survivorship: Lessons from the Front Lines." What does research tell us about survivor and caregiver well-being? How can we improve outcomes for cancer survivors, caregivers, families, and communities?
Highlights include...
A keynote address by Julia Rowland, Ph.D., the first full-time Director of the National Cancer Institute's Office of Cancer Survivorship; a special screening of the powerful documentary, "Sisters We Thrive, Stories We Tell"; and an exploration of how patient stories can be used to strengthen clinical care.
Please join us!
Find agenda details, room block instructions, travel scholarships, and more, on the
2019 Summit website.
>> Bottom Line
Register now for the 2019 WI Cancer Summit. When we position survivors and their voices at the center of our work, new ways of approaching cancer control and prevention can emerge.
Help us spread the word.
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CANCER SCREENING
Decreasing Cancer Screening Disparities
How to connect with patients, engage staff, and improve access
By Chloe Weil
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An example of outreach material produced by NorthLakes Community Clinic
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For seven months, grantees examined clinic data and explored new approaches to improve cancer screening rates and address disparities.
Their results were illuminating and at times surprising.
What did they accomplish, what did they learn, and how can you apply their successes to your work?
The Purpose
The six systems participating in the grant project were Access Community Health Centers, Gundersen Health System, Kenosha Community Health Centers, Lakeshore Community Health Center, NorthLakes Community Health Centers, & Scenic Bluffs Community Health Centers.
Each grantee focused on a specific type of cancer screening. Projects addressed disparities in cervical cancer screening for rural and farm-based women, disparities in colorectal cancer screening among Black men and among patients without insurance, lung cancer screening disparities among low-income populations, and disparities in breast cancer screening.
Lessons Learned
A full assessment of the project's impact is underway, but we've already learned some key lessons from their work that can be applied elsewhere:
- What does your data show? Dig into your screening data to better understand who is and isn't getting screened. At Scenic Bluffs, for example, initial assumptions about who wasn't getting screened were proven wrong after they looked at their data. This greatly changed - and improved! - the direction of their project.
- What do your patients say? Connect directly with patients to understand their barriers to screening. You may discover significant barriers you weren't expecting. Gundersen, for example, discovered that fear and stigma were the biggest barriers to lung cancer screening for patients who previously smoked. And Access found that most patients in a special focus group listed mental health as a primary barrier to seeking care.
- Engage staff creatively. Involve clinic staff who don't often work on cancer screening-for example, chiropractor and pharmacy staff at Lakeshore successfully helped educate patients about the importance of colorectal cancer screening.
- Old-fashioned outreach still works. Social media quizzes and internet marketing can be very effective-but don't discount the power of old-fashioned snail-mail. As Kenosha Community Health Centers discovered, traditional mailed outreach works incredibly well for specific patient populations.
>> Bottom Line
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NETWORKING NEWS
August Webinars with the WI Cancer Council
This month we offer two opportunities to deepen your knowledge and network with other cancer control peers:
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E-Cigarettes and Tobacco in Wisconsin
Thursday, Aug. 8
10-11 am
How can we confront the youth e-cigarette epidemic? What strategies can we employ to reduce tobacco-related health disparities? What policy opportunities should we be paying attention to? Learn all this, and more.
PRESENTERS
Sandy Bernier, Tobacco Prevention and Control Program Coordinator of the Fond du Lac County Health Department, and
Darcie K.G. Warren
, Partnership for a Tobacco Free WI Coordinator of the American Lung Association
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Shaping the new
WI Cancer Plan 2020-2030
Thursday, Aug. 22
10 am -12 pm
Did you miss the June 20th Feedback Session to provide input toward the new WI Cancer Plan?
You still have a chance to shape the WI Cancer Plan 2020-2030 -- our state's master blueprint for cancer prevention and control for the next 10 years.
Join us for a special recap
webinar Aug. 22, for a chance to share your ideas.
The more voices at the table, the strong Wisconsin's next Cancer Plan will be!
PRESENTER
Sarah Kerch, Program Director, WI Cancer Council
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STAFF NEWS
Welcoming Alex Peeters
Our new Outreach Specialist will focus on alcohol, tobacco, & more
 We are excited to welcome Alex Peeters as the new Outreach Specialist for the WI Cancer Council.
Before to joining us, Alex served the northwest Wisconsin region as an Outreach Specialist for the UW-Center for Tobacco Research and Intervention, where she provided training and technical assistance to healthcare systems on treating tobacco use and dependence. Alex has a BS in Public Health and Community Health Education from UW-La Crosse and is a certified Health Education Specialist.
As our Outreach Specialist, Alex will work on a variety of cancer control activities, including increasing awareness of the alcohol-cancer connection, decreasing cancer screening disparities, engaging WI Cancer Council members, and tracking statewide tobacco efforts.
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 NEW RESOURCE
New infographic series!
#PracticeSafeSun! Celebrate
Sun Safety Awareness Month with our latest series of infographics, and educate your social media followers on safe sun practices.
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Events Calendar
Upcoming events from WI Cancer Council members
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 August 7
Making Strides Against Breast Cancer Kickoff Breakfast
Hosted by Making Strides Against Breast Cancer of Green Bay
August 7
Health, Wellness, and Resource Day
Hosted by Froedtert and the Medical College of Wisconsin and Progressive Community Health Centers
August 14
Webinar: Tobacco Prevention and Control Community Interventions Funding Opportunity
Hosted by the WI Tobacco Prevention and Control Program
September 26
Gundersen Health System's Digital Mobile Mammography Coach
Hosted by Gundersen Health System
Want to add an event to the Member Events Calendar?
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Resources
Tools to advance your cancer control work
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Networking Directory
Connect with other Council members and find new partners for your work, through our highly searchable, data-rich member directory tool. (Must be logged in to use. Need help? Email us
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User-friendly snapshots of cancer outcomes, risk factors, and demographic data for every county in WI. The 2019 County Profiles are designed to help you increase awareness about cancer's impact in your community.
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Patient handouts designed for readers with financial, educational, or language barriers.
Handouts cover cancer prevention, lung cancer screening, and colon cancer screening (available in English and Spanish).
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Use these slides when presenting about the alcohol-cancer connection in your community. Download and tailor them to meet your needs.
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HPV Fact Sheet
This fact sheet offers a helpful snapshot of HPV vaccination efforts in Wisconsin and the action steps you can take to make a difference.
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Our monthly networking webinar series helps you connect with other Council members while learning about new approaches to cancer control.
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Do you have an announcement, event, or story idea?
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ENGAGE is a monthly publication for members of the Wisconsin Cancer Council. Its purpose is the share news and information about cancer prevention and control with our members across Wisconsin.
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