Retailing for Farmers 

Annie Harlow & James Morrell, both formerly of City Market in Burlington and currently consultants for farms & retail food stores lead a workshop to build a stronger retail understanding while improving your role as a farmer-retailer. This workshop is geared to those of various sizes and operations that need clarity and tools to increase sales and customer engagement.

Must pre-register, space is limited; Lite fare will be provided

Topics we will cover include but are not limited to:

• How to create a positive customer experience
• Understanding retail dynamics  
• Self critique tools to improve operations
• Purchasing off-farm products to enhance your product selection
• Group discussion on cash-out and payment options, staffing round-table conversations, to create a peer to peer sharing environment
• Hands-on activities and self evaluations
• If you have a large scale operation that is already highly functioning this may not be the best use of your time, however, if you want to up-train staff this will be useful. 
• We will do our best to reschedule if a weather event requires a date change. However, the workshop is non-refindable and is a donation to Farm to Plate Retail Services
• This workshop is #Rooted in Vermont