100 Fifth Ave, Suite 614
Pittsburgh, PA 15222
|
|
|
|
|
Sequins and Glitter and Pearls, Oh My!
Evita Scoccia wears many hats. She is a Michael Kors shopping stylist, published professional model, designer, and actress. As a designer and model, she has made a name for herself exclusively in resort wear.
She is currently attending Point Park University for business fashion, but will soon transfer to Parsons School of Fashion in New York City. At only 21 years old, she has been in the fashion world since 2014 and designing since 2016. Last year, she hosted the Tampa Bay Swim Week.
"It gives me happiness when people love my fashion sense," she said. "I believe once you put it on, you're going be a show stopper with the sequins and pearls." Like many local designers, the limited quantities make her pieces very exclusive. Hand sewing pearls, gems, and beads into her clothing ensures high quality, and her use of bright colors and unique styles will light up a room.
Scoccia says her brand, Evita, is based on the musical by Andrew Lloyd Webber and Tim Rice.
"It's about helping women," Scoccia said. "And my mission is all about embracing femininity through swimwear." Scoccia's pieces are sexy and empowering, making statements that bring confidence to the surface.
Given all of her experience in the industry as a model, she knows the process of designing and has seen fashion from a model's perspective. Her experiences have allowed her to create her own niche in resort wear. Her education in business has helped her brand grow.
Outside of her oh-so-fabulous swimsuits and cover-ups, she has also delved into sunglasses, earrings, and hats. She plans on branching out into shoes next.
Fashion Week is the first time she will be participating in a fashion show with a clothing line, and she is very excited to play a part in the process. Aside from Tamp Bay and Fashion Week, Scoccia has set up pop-up shops throughout Pittsburgh to sell and showcase her work.
To check out more of her products, go to evita.store.com, or follow her on Instagram at @evita.store.
|
Target
Embraces Smaller-Format Stores
Nearly all
Target openings in 2019 are small-format.
That's according to Novak Construction, which as 2020 nears, is preparing to construct two additional small-format
Targetlocations, in Champaign, Ill., and Mayfair (Chicago). Averaging 17,000 sq. ft. each, the stores
are 15% the size of a traditional
Target.
Target now has nearly 100 small-format stores across the country-from college campuses to urban neighborhoods. It plans to open about 30 more annually over the next few years.
From a building standpoint, Novak is now constructing stores for
Target with smaller aisles and is installing fewer registers and fewer shelves to accommodate products sold in smaller packages and geared towards customers using public transportation, according to Jim Hempleman, Novak's project director.
"These '
Grab and Go
' stores are generally situated around college campuses or densely populated urban areas where large chunks of real estate are not easy to find," he said.
Novak has had an ongoing 18-year partnership with
Target Corp.
By January 2020, the firm
will have completed more than 125 projects for
Target, with the majority being
remodels within prototypical store locations as the customer experience is reformatted and refined.
"We're testing things on an ongoing basis," said Kamau Witherspoon, senior VP of operations for
Target.
|
Fashion Week: Christianna Murray
Christianna Murray loves to work with color. While exclusively taking the title of designer, she also freelances as a graphic designer and illustrator. As a designer, she takes pride in defining silhouettes and loves details.
"A fashion magazine initially drew my interest into the world of fashion while I was waiting in an orthodontists office," She said. "You can show off your work and creative ability like that."
At the Lunar Gala Fashion Show at Carnegie Mellon University, Murray used Japanese samurai elements and the Victorian time period to create pieces that demonstrate authority, capability, and strength for the working woman.
Murray's interest in fashion grew stronger in her home economics class in middle school, and it led to her attending the Art Institute for Fashion Design and studying abroad at Central Saint Martin's in London. Following her first project, a pillowcase, in middle school she has since branched out with her design processes.
"I'm all about zero waste and upcycling," Said Murray. There is satisfaction in making something creative and colorful out of "end of the roll" fabric, or the last of its kind.
"I believe sustainability can be stylish," She said. "However, I use other methods to make my message clear."
Murray wants people to feel like themselves in her clothes. It's about bringing emotions that resonate with the wearer. Someone should be able to identify with her pieces and say it is 100 percent who they are, and she wants them to feel good and take pride in their style.
Murray loves the freedom she has with designing, and she shows her creative strengths on Instagram. Follow her on Instagram at @murrstheword to see more of her designs and illustrations.
|
Tory Burch Partners With Shiseido
Shiseido and
Tory
Burch have entered into a long-term partnership agreement, effective January 1, 2020. Under the new agreement, Shiseido will have the exclusive worldwide license to develop, market, and distribute
Tory
Burch
beauty brands, including fragrances, which had previously been under the Estee Lauder umbrella.
"We are proud of what we have accomplished with our family of fragrances to date and we are extremely honored to move the business forward with this new strategic partnership," said
Tory
Burch
CEO, Pierre-Yves Roussel. "Shiseido is an influential global leader setting the highest standard of excellence in the industry. We look forward to working with them to drive the next phase of development and expansion for
Tory
Burch
Beauty."
|
Mossy Lane: Custom Classic Comfort
This week, "Fashion Alert" welcomes Elaine Tierney to the team of Fashion Week designers! Elaine Tierney, the owner of Mossy Lane Products, was born and raised in Springdale, PA. Mossy Lane has been in operation since 2016, and the store location opened at 606 Main St. in Sharpsburg last year.
"It kind of just fell into my lap," said Tierney. "It was a beautiful space in a beautiful neighborhood, and I couldn't pass it up."
Mossy Lane is the creation of Tierney, who is called Lane, and her mother, Mossy. The store continues to thrive, known as casual and comfortable. Tierney believes there isn't enough activewear for middle-aged women that feel comfortable. She wants to make clothes someone can easily mix, match and feel good wearing.
"These are your go-to, classic pieces with a unique twist," Tierney said. "A lot of activewear I see are tank tops cut too low, shirts too short. I couldn't find what I wanted, so I started making my own."
Tierney also mentioned she wants clothes that are soft and supple, and drape nicely to create a custom, comfy fit. Everything made is one of a kind, including the jewelry Tierney's daughter makes. She has a multitude of accessories, as well-- customers can find purses, wristlets, hats, scarves, and headbands online and in the store.
On August 3, Tierney is hosting a fashion event of her own. North Canal St. will be closed at 2 p.m. for (what she has dubbed), Sharpsburg (first annual) Fashion Week, (in hopes of featuring young designers from the area in years to come)
"We'll have [North Canal St.], and then spend the rest of the day partying in the store," said Tierney. She also expressed her preference to have models that look like "normal" people.
"We're not all six-foot, 100-pound models," she said. "I'm using some cousins and ladies from the neighborhood." Community involvement and her love for comfortable but stylish pieces will bring Tierney's Fashion Week to life, and she is very excited to showcase her work.
Fashion lovers can also find Mossy Lane products in various markets around town.
|
 |
|
|
220 5th Ave.
Pittsburgh, PA 15222
412-394-3400
An enticing menu comprised of Vallozzi family traditions such as homemade pastas (including Helen's gnocchi) and the pizza that made them famous, as well as fresh steaks and seafood. The menu also boasts a number of Italian meats and cheeses flown in from Italy weekly and served from their 'Fresh Mozzarella' bar.
|
|
|
|
|
|
*Photography and media sourced from 3rd party sites in no way implies support or affiliation with the Pittsburgh Downtown Community Development Corp., or any partners.
Copyright © 2019 PDCDC, All rights reserved.
You are receiving this message because you signed up for news, promotions, and features about Pittsburgh Fashion.
|
|
|
|
