REDDING IS CUTTING EDGE An update from CEO Laurie Baker

I want to thank you for reading our newsletters; they pack a punch -- short but informative. Since we recently added new names to the distribution list we thought it might be a good time to recap some of our previous communications along with updating you on some fun new projects we're working on to promote tourism to the city.

New – The Redding Tourism Team presented Redding to 40 travel agents and tour operators through new virtual software tools that mimic tradeshow booths. You will get to see how those worked as you scroll down through this newsletter. Old – You will get another look at the media hub and event calendar. Remember, you can post your own events to our calendar *free of charge* and we link to other community calendars as well just in case your event has more of a local service appeal rather than a festive flare that tourists look to attend. Either way you will find just about every event possible in one all in place.

See the Redding CVB Event Calendar!

Thank you again for taking the time to be involved in your tourism community by staying up-to-date with what your Tourism Team is accomplishing each month.  Laurie Baker CEO, Redding Visitors Bureau

REDDING IS GOING VIRTUAL Adapting to the times by marketing through virtual tradeshow booths

The Redding CVB and Shasta-Cascade Wonderland Association is staying on the cutting edge of tourism marketing. The Redding Tourism Team was part of two virtual tradeshows where we educated 40 travel agents and tour operators about the region so they could sell vacation trips to potential travelers. People who entered the virtual booth could download brochures, watch videos, and interact with our team live through chat and one-on-one video appointments. The virtual booth is available in the same place year-round, making it a valuable technological tool for tourism marketing.

NEED VISUAL ASSETS? WE HAVE THEM! Redding's Media Hub is FREE and available for EVERYONE to use

What if we told you that you can access photos, video and b-roll to use for whatever you want? Now, what if we said it was FREE and you can access it no-questions asked? Well, that's the system the Redding CVB has in place for everyone who is looking for digital assets. Dig into our deep library of rights-approved photos and videos, which is organized by category. It can be simplified more than that -- there's a search function that will find what you're looking for in seconds! Looking for a perfect hi-res shot of the Sundial Bridge? Need some video clips of someone biking on the Sacramento River Trail for a commercial? How about a photo of Burney Falls to hang on your wall in your office? We're not here to ask WHY -- we're here to say OF COURSE you can have them! Quickly create a free profile and download away! The Redding Tourism Team is adding new assets to the library daily so make sure to bookmark the Media Hub and check back often for new photos. If you don't see what you're looking for, don't hesitate to ask us to go into our archives to find what you need. Have content you're willing to share? Contact us to share your assets with others in the community along with local, regional and national media. It's a chance to showcase your wonderful marketing materials to put your business in the best light for all to see. Contact us below:  Julie Finck, Marketing Coordinator -- Julie@VisitRedding.com T.J. Holmes, Communications Coordinator - TJ@VisitRedding.com

Access the Visit Redding MEDIA HUB

AN INSIDE LOOK AT WHAT WE'RE DOING Access past newsletters and reports for details on Redding tourism marketing

Every month the Redding CVB provides you with an inside look at what we're doing and how it's helping Redding thrive. We know how busy things can get, especially during a pandemic. But if you're interested in seeing how Redding is being promoted and want to see some of the highlights from our Tourism Team, take a few minutes to glance at a few of our recent newsletters below. You'll see new videos, how we support local businesses by sending visitors to partner websites, how we're marketing Redding through advertising campaigns, new brochures, and much much more!

Snapshot of our year Redding gaining national exposure through tourism Welcoming visitors back to Redding How we're helping Redding during the pandemic Resiliency is our motto; fun challenges are the reprieve we need We can't fit everything we accomplish into one monthly email. Check out our monthly, quarterly, and annual reports to follow along with what we're doing.

Access Redding CVB reports and newsletters!

REDDING IN THE NEWS Redding gaining exposure through media outreach Media outreach is one of the many marketing initiatives of the Redding CVB. When a positive article about Redding appears, it's very likely our team assisted in the publication of the story -- whether it's providing photos, hosting a travel writer or connecting the author to local contacts and experts. The result of the published work is called "earned media," which is part of our public relations strategy and it appears to the general consumer in a native and organic way of advertising. Below are a few of the earned media articles from October.

Getaway: Chasing Waterfalls in UpState CA -SoCal Pulse One can take in a handful of those stunners in a single day. With Redding as home base, a loop comprised of Burney Falls, three McCloud River Falls and Hedge Creek runs about 180 miles. Each waterfall is unlike any of the others. And a second day means more waterfalls.

Starry-eyed destinations -Sotheby's Reside Magazine Nearby in the Shasta Cascade region, the city of Redding attracts stargazers thanks to its proximity to Lassen Volcanic National Park, one of the world’s few locations where you can find all four types of volcanoes.

See more articles about Redding!

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