EESF’s Safe-T-Rider campaign has run its 60-second online video and reached more than 3.2 million children, ages 4-11, and garnered 1,296,983 total views to date. The campaign's fun, animated video--presenting our Safe-T-Rider heroes--teach children how to ride elevators and escalators safely. The video runs on children’s YouTube channels and websites in over 98 markets across the U.S. and Canada with the highest percentage of views found in major cities including New York, Los Angeles, Chicago, Houston, Toronto, Dallas, and Atlanta.