Not since Coke Zero or Google Alphabet has there been such a hubbub about a rebrand. Zuckerberg has seen the metaverse light at the end of the dark tunnel of misinformation, legislative hearings, whistleblowers and a loss of popularity amongst young people. Now he is rushing to make up for lost time.
From a business perspective, my column this week predicts that the Lilliputians (the new emerging metaverse companies) will tie up Gulliver. Despite hiring 10,000 new employees and sinking billions of dollars into its Meta effort, Facebook will fall prey to its own bureaucracy and its own shaky reputation. No one wants Mark Zuckerberg anointed as King of the
Metaverse. You can read my full column here.
From a financial perspective, Meta is creating a world of 2 billion people that can use tokens to conduct business in the metaverse. It dovetails perfectly with Facebook’s past crypto efforts like Diem. A scary thought. |
