There are currently over 80 million Americans born between 1995 and 2010. With more than $44 billion in purchasing power, they are emerging as the most important demographic to watch. The food industry is sitting up and taking notice.
Gen Z-ers stand apart from their predecessors for their significantly heightened sense of environmental and social responsibility. They seek out food and ingredients that are responsibly sourced and cruelty-free. The rise in popularity of free-range ingredients can be directly attributed to them.
While Gen Z is still in the process of finding its feet in the world, these shifts in consumer behavior are here for the long run because the subsequent generation will pick up on the same vibes. Businesses that embrace digital interaction and those that cater to Gen Z’s palate will find themselves with a distinct advantage.
