2021 Q1 Newsletter l March 2021
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Hello –
We're pleased to see many accounts operating at near "normal" levels while still ensuring public safety. We have also been thrilled to work with some new brick-and-mortar stores - retail is once again starting to flourish.
We continue to look forward to a time when face-to-face meetings and tradeshows resume.
We are excited to continue introducing new and improved products.
Please take a look at our Show Special discounts. We want to help in any way we can.
Your business is important to us.
Sincerely,
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Beth Sommers,
President & Chief Merchandising Officer
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We're missing seeing everyone in-person at the Global Pet Expo, but that doesn't mean that you have to miss out on the savings. We have 2 Show Specials that have run all throughout March and end on 3/31/21. Call your Sales Rep Now!
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Pure and Natural Pet - Buy a Case of Shed Control Shampoo & receive a FREE Case of Shed Control Conditioner.
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Pro Coat Grooming - Buy any 3 Gallons and receive a added Gallon for FREE.
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Our new catalog is our website as a digital FlipBook for our Pure and Natural Pet and Pro Coat Grooming brands of product. The Catalog also featured prominently in the Media and Retail Assets as a convenient download. If you have not received our updated price sheets, contact your Sales Rep or [email protected].
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Pure and Natural Pet is proud to have our President and CMO, Beth Sommers recognized as one of the 2021 Pet Age Women of Influence Award recipients for leadership and her many inspiring contributions to the betterment of the pet industry and animal wellness.
Beth is the developer of all of our natural and certified USDA Organic pet grooming & wellness products. Read her empowering interview on page 67.
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Nose Rescue is a great year-round pet essential and is a natural SPF for dry chapped noses.
Dogs depend on their noses to keep them safe and find food which is why it's important to keep their noses healthy. Did you know that the average Dachshund has 125 million nasal receptors in its nose, while the Bloodhound has 300 million receptors?
During the wintertime, your dog’s nose can dry from the harsh elements or forced heat while indoors. Summer's sun can also burn tender noses, especially dogs with a pink nose.
Nose Rescue is free of chemicals, paraben, and fragrance and is safe for dogs with allergies or sensitivity. The food-grade ingredients make our balm safe if licked. Simply rub gently into your dog’s nose to soften, heal, and protect. Nose Rescue is a perfect pet essential for wellness and minor first aid.
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We've continued to grow the assets in our free digital assets for our retailers. We have Education pieces for nearly all of our products. Quarterly we add new marketing tools to our web portal that aid in product education as well as detailed information on the many benefits of our natural and organic ingredients.
The downloadable links are listed below and are also featured in our Retail & Media assets portal featured on our website footer for Pure and Natural Pet and Pro-Coat Grooming. It's convenient and easy access to what you need 24/7.
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Learn more about what we're doing with Leaping Bunny, Pet Sustainability, and Veterinary. |
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Ingredients Matter - Calendula
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Calendula is a multi-functional super ingredient. For 100's of years, ancient healers have used calendula oil to treat jaundice, detoxify the blood, and provide pain relief. It's used in traditional medicine in China, India, Europe, and many parts of the world today.
Organic Calendula oil is packed with amino acids and many other active compounds that provide natural healing. Calendula is a main organic ingredient in many of your favorite Pure and Natural Pet products.
Key Benefits:
Treats Staph Infections Relieves Inflammation Strengthen Immune System
Alleviate Dermatitis Anti-inflammatory Antifungal
Kills Parasites Offers Sun Protection
SHAMPOOS: featured in 2-In-1 Grain-Free Shampoo, Hypo-Allergenic Shampoo, Shed Control Shampoo, Itch Relief Shampoo, Waterless Dog, and Cat Shampoo, Tearless Puppy Shampoo for healing skin and boosting the immune system.
BALMS: Featured in all 3 of our skin healing balms; Nose Rescue, Paw Rescue, and Healing Aid for its healing & pain-relieving properties.
WIPES: Featured in the Grooming & Cleansing Wipes; Lavender & Green Tea for treating dermatitis and infections.
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Online in the assets portal, you will find high res digital assets for you to use as in-store posters or digital fliers in our Marketing Capabilities section, or you can download from the links featured above. We're providing plenty of tools to aid your business for employee training and marketing support.
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Do you follow us on social media? We monthly promote our accounts from multi-store and boutique specialty to online, grooming salons, and veterinary. The following is just a sample. Want to be featured, simply contact your sales rep - it's that easy. |
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Quarterly, our Blog dovetails into what's topical. With National First Aid Month approaching, our Blog focuses on keeping your pet safe and what you need for First Aid wellness and preventatives. PET FIRST AID & ESSENTIALS.
Check out our web portal with nearly a dozen new social posts for you to utilize with a focus on first aid & wellness.
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Philanthropy - Making a Difference
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Paws for life K9 Rescue - They are gearing up for more air transports as shelters in Southern California are packed. Last year, they flew 192 dogs and 390 cats and kittens from the Los Angeles Animal Services shelters to Adoption Partners throughout the Pacific Northwest, where there were plenty of forever homes.
By partnering with Dog Is My Co-Pilot, Best Friends, SnipLA, and Angel City Pit Bulls, they are hoping to increase the lives saved this year! Transport dates already set from April through October of 2021!
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The California State Prisons are slowly opening up since their Covid Quarantine. A new crew of potential service dogs are beginning their year-long training. Suki, Dax, Walter, Emily, and Kiwi, are all former shelter dogs with remarkable potential that had been sadly overlooked. They have been in foster homes and are now beginning their specialized training and journey to becoming a Service Dog for a U.S. Veteran or First Responder with PTSD.
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Adopt Cassie.This 7-month-old and 22 pound baby girl is ready to find her forever family! She is house and crate trained. She is full of puppy energy and would love a family who can take her on daily adventures, such as walks, runs or hikes! She loves people and dog friends and LOVES to play with toys.
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Adopt Simon. He is 8 years young and 92 pounds of pure CHILL. He is calm, cool and collected with whatever life throws at him. He is dog social with big and small dogs and just loves a nice spot to relax with some love and affection.
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Adopt Lexi. I am 4 years young and full of loving energy. I love meeting new people and getting loads of affection. I get along with other canine companions, so I would be happy in a home with or without another dog! I would love to find a forever home that is active and will take me on daily walks, runs or hikes!
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Comedy legends Carol Burnett, Bob Newhart, Lily Tomlin, and Carl Reiner are teaming up for a PSA to support our friends at The Grey Muzzle. They are Speaking Up For Senior Pets in 'Growing Old Is Not a Death Sentence.' Watch the PSA and read more.
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Pet Pawlidays - Lets Celebrate
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April
Natl Greyhound Adoption Month
National Pet First Aid Month
National Pet Month - UK
Prevention of Cruelty of Animals Month
4/1 Intl pooper Scooper Week
4/11 National Pet Day
4/30 World Vet Day
4/30 Adopt a Shelter Pet Day
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May
National Pet Month
Responsible Animal Guardian Month
Chip Your Pet Month
National; Pet Cancer Month
Natl Service Dog Eye Exam Month
5/2 - 5/8 National Purebred Day
5/2 National Pet Week
5/3 - 5/8 Puppy Mill Action Week
5/3 National Special Abled Pets Day
5/8 National Animal Disaster Preparedness Day
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Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!
Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at [email protected]
For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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