October 29, 2020
Teach Entrepreneurship with the FIDM Challenge
The Fashion Institute of Design & Merchandising (FIDM) Entrepreneur of Tomorrow Challenge provides an opportunity for DECA members to present an entrepreneurial proposal for a new product idea for a specific market segment.

Participants will pitch the new clothing, beauty, home, health, food or entertainment concept in a four-minute YouTube presentation that will describe: the target market, the product offering with relevant benefits, the market potential with pricing and distribution plan, as well as a marketing launch strategy with collateral.
Watch Now: FIDM experts share an inside look at entrepreneurship to help members excel in the challenge. Use this video to introduce the challenge to your DECA members!
PERFORMANCE INDICATORS
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Identify methods/techniques to generate a product idea
  • Generate product ideas
  • Explain the concept of market and market identification
  • Select a target market and develop a customer profile
  • Develop a marketing plan
  • “Sell” ideas to others
Explore FIDM Educator Resources
FIDM is passionate about education and sharing their knowledge with the educational community. Explore all of the free tools, resources and experiences that assist in stimulating a rich educational environment.

FIDM also offers presentations as a free service to DECA's educators and their students on curriculum-related topics that utilize FIDM's expertise. Use our online form to schedule an official FIDM Representative to visit your classroom—virtually or in-person.
Presentations

Guest speaker presentations provide a connection between what is being taught and how it is used in the industry today.
Games That Teach

Games designed to supplement lesson plans with fun, online, fact-based quizzes and crossword puzzles.
Classroom Activities

Focused, free education activities that approach learning in a fun way while teaching teamwork skills.
Discover more classroom activities at deca.org/digitalclassroom.

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