Assembly Speaker Anthony Rendon with Bobbie Singh-Allen
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Assemblyman Ash Kalra with Bobbie Singh-Allen
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CLIA Expands Connections With California Stakeholders
CLIA EVP Bobbie Singh-Allen participated in an intense three day leadership development program through the CA Asian Pacific Islander Legislative Caucus Institute. She joined 12 API leaders for this invitation only program.
She had the opportunity to “shadow” Assemblyman Ash Kalra of San Jose for a portion of the day. Kalra is the author of
AB 1162 that seeks to ban plastic hotel shampoo bottles.
According to Kalra, tiny plastic shampoo bottles represent sizable amount of waste that can be eliminated in more cost-effective and environmentally friendly alternatives.
AB 1162 would take effect in 2023 for hotels with more than 50 rooms and all other hotels and rental homes a year later. Shampoo bottles and other personal care products could still be provided by hotels upon request.
The bill is expected to be signed by the Governor once the legislative process is complete in the next few weeks.
The three day program also included: meetings with key policy makers including Anthony Rendon, Speaker of the Assembly, Governor Newsom’s staff, media, Facebook, and more. “ I am grateful Senator Richard Pan nominated me to participate in this program. I joined API leaders from different industries to expand our network in Sacramento and throughout the state.”
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How Confident Are You (Really) in Your Guest Acquisition Strategy?
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By Lance Abbrederis brought to you by 4hoteliers.com
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How often do you examine your guest acquisition strategy? For hoteliers, the pace of change isn’t slowing: from market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces that are changing how guests make decisions.
Customer acquisition strategies can be slower to change, especially when some of the world’s best businesses succeeded for decades just by having one. But those were the days before internet, mobile devices and innovative thinking fueled rapid disruption in hospitality and other industries.
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Form I-9 Expires Aug. 31
An announcement extending the form’s expiration date, with clarifications, is expected soon
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The federal government's Form I-9, used by HR departments across the country to verify workers' employment eligibility, is expiring at the end of the month.
The Department of Homeland Security (DHS) is expected to extend the current version of the form (marked 8/31/2019) without changes, although minor clarifications will be made to the form's instructions.
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Google Hotel Ads – Everything You Need to Know
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Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research for everything on Google.
Google has an unrivalled advantage when it comes to traffic:
an estimated 4.5 billion searches are made per day on Google, accounting for 77% of the world’s total search traffic. Now while only a small percentage of these searches are for travel and accommodation, that’s still a lot of traffic for their current metasearch offering, Hotel Ads.
So what are Hotel Ads?
Google Hotel Ads is a meta-search platform originally called Google Hotel Finder that was launched in 2011. The platform displays your hotel rates in direct comparison to the OTAs, enabling you to showcase your hotels on Google, across desktops, tablets, and mobile devices.
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California Surfing Day
September 2019
Surfing has long been a key component of California culture. In 2018, the California Legislature declared surfing the official state sport and named Sept. 20 as California Surfing Day.
Please join Visit California in taking part in celebrating the Golden State’s famed surf culture on Sept. 20. A number of resources have been developed for businesses and destinations to help spread the word in your local communities, including social media imagery and posts, an official logo and more. Share your celebrations online using the hashtag #CaliforniaSurfingDay to show the world how the Golden State rides its waves.
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Excellence in Lodging & Hospitality Awards
Recognize Your Best!
- Your Property
- Your Ownership
- Your Staff
- Your Renovation
- Your New Build
- Your Community Service
- Your Marketing Campaign
Entries will be accepted no earlier than August 15, 2019 and no later than October 10, 2019. Awards will be presented at the Evening Reception at the California Lodging Expo® and Conference on October 21, 2019 at the Crowne Plaza Los Angeles – Commerce Casino.
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Scholarship Applications Accepted August 15!
Application, including all required attachments, must be received
no earlier than August 15, 2019 and no later than October 10, 2019
.
Scholarships
will be presented at the Evening Reception at the California Lodging Expo® and Conference on October 21, 2019 at the Crowne Plaza Los Angeles – Commerce Casino.
Send to:
CLIA Scholarship Fund
California Lodging Industry Association
1017 L Street #527
Sacramento, CA 95814
(916) 925-2915 / Fax: (916) 686-1321
info@clia.org
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Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)
Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"
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Navigating Workplace Harassment Post #MeToo
Free Workshop for Lodging Owners and Managers
August 22, 2019 6pm to 9pm
Foothill Unity Center 790 W. Chestnut Ave. Monrovia, CA 91016
Attendees will receive “Employment Law 101 for Business Owners
”
Booklet
Includes Refreshments
Space is limited, registration is required
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Thank you to our workshop sponsors!
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Free Marketing Training Videos
Learn:
- How to attract more guests from China
- How to make your guests from China love your hotel
- How to create more brand loyalty with guests from China
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Vail Ross, Senior Vice President of Global Business Development & Marketing for
STR, Smith Travel Research
will be the Lodging Expo keynote speaker
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Ms. Ross’s presentation,
"Hotel Industry Performance: That Was Then, This Is Now, What About Tomorrow?"
will be the highlight of the popular trade show.
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What Else Can Attendees Expect?
Certification Workshops:
- Human Trafficking Awareness and Education certification presented by Leavitt Pacific Insurance, satisfies the California legal requirement.
- Has Governor Newsom Changed the Game?: A Legislative and Employment Law Review presented by John Mavros of Fisher Phillips
- Workplace Sexual Harassment Training for Managers presented by Andrew Sommer of Conn Maciel Carey, meets the sexual harassment training requirements in California
- Are You Ready for 2020? Panel discussion with four industry experts who will share their insights on preparing for the future. Moderator: Neal Patel, AAHOA Secretary.
Fun:
- Grand Prize Drawing Royal Kona Resort - 5 night stay in Kailua Bay Jr. Suite
- Cash Prizes Drawings
- Expo Raffle for Getaway and Great Prizes
- Free Wine Tasting and Appetizers
- Evening Reception with Excellence Awards and Scholarships Presentation
- Networking, Networking, Networking
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Thank You To Our Expo Sponsors
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We Appreciate Our CLIA Sponsors
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Click icon to hear Glenn's latest informative and entertaining podcast!
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(916) 925-2915
1017 L Street #527
Sacramento, CA 95814-3805
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