The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
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Facebook Adds 'Feed Filter Bar' News Feed Control Tool, New Options to Restrict Post Comments |
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After testing the option out for more than a year, Facebook has today officially launched its new News Feed Filter Bar option, which makes it easier for users to switch between the regular News Feed, ranked by Facebook's notorious algorithm, and either a 'Favorites' or 'Recent' listing of posts, the latter being kind of like a reverse-chronological feed.
The DL: The focal point of this Facebook update is centered around the Favorites option, which technically launched for selected users in October of last year. Essentially, Favorites allows you to select up to 30 friends and pages to include within your priority listing. Those selected will be displayed on your news feed with a highlighted badge, appearing higher than regular posts.
You can also view your Favorites as a separate, individual news feed that gives users more control over their platform experience.
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Spotify Is Launching Its Own Clubhouse Competitor |
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Spotify has invested heavily in prerecorded podcast content, and now, the company is looking to host live audio conversations.
The DL: Audio Content is very popular in the tech space right now. Some of the biggest names in this space are looking to invest in both prerecorded podcast content and live audio. Spotify, although mostly focused on podcasting, is showing companies it doesn’t need to limit itself to just one platform. Spotify sees live audio as an opportunity for creators who want to connect with their audiences in real-time. This would be ideal for creators that want to premiere an album, host a Q&A, or even perform.
With that being said, Spotify just announced that it is acquiring Betty Labs, the company behind live sports audio app Locker Room. Because of the acquisition, Locker Room will eventually be rebranded with a different name and a broader focus on music, culture, and sports content but will continue to stay live in the App Store. Spotify will also let anyone host conversations, not just approved creators. This means that the app will compete directly with all other live audio apps currently in the market including Twitter Spaces, Clubhouse, and Discord. This is just a direct funnel to Spotify’s podcasting ecosystem. They see this as a way to grow their podcasting catalog while they continue to promote streamable music.
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Brands Are Punking Us Again for This Year’s April Fools’ Day |
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After largely sitting out 2020, marketers are back with 4/1 stunts.
The DL: It’s that time of year again…April Fool's Day. Based on the past year as a whole, 54% of Americans believe that April Fool’s Day should’ve just been canceled this year. Actually, most brands forwent April Fool’s altogether last year. Although it’s just another holiday come and gone, let’s see what brands did this year to bring a giggle or two to our timelines. Our favorite might be the Velveeta skincare line that “gives you the golden glow you’ve come to love from eating Velveeta.” No matter how you chose to spend your day, happy late April Fool’s day from HM.
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YouTube Tests Product Detection In Videos |
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In its latest experiment, YouTube is testing a new feature that creates an automated list of products and related items in videos, according to a company blog post on Monday.
The DL: YouTube is rolling out a new feature that will now recommend products to users in between video recommendations. YouTube has been testing out some new ways to introduce shopping to their platform and this will be one of their latest tests. With this newest feature, you may no longer see YouTubers saying “click the link in the description below” anymore. According to YouTube, they’re trying to create a designated area for recommended products to make shopping easier for their users. We’re unsure right now if this will only affect influencer advertising, or if this can be used by all brands to market to a larger audience.
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6 Tips For Elevating Your SEO Game In 2021 |
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The rules of SEO are always changing, and what worked a couple years ago may not work today.
The DL: While paid advertising is a vital part in growing a brand’s awareness and its revenue, SEO continues to be a channel that is found harder to harness due to its nonexistent pay to play opportunities. Ensuring that your website and content rank at the top of the browsing page or is visible to the right consumers searching for a similar product, SEO focuses on the many details that play a role in your website's visibility. Just as consumer habits change, so do the conditions for a strong website presence. Here are some tips to ensure your site is seen in 2021:
1. Design for a mobile-first world
2. Use keywords, but don’t “keyword-stuff"
3. Target the answer box
4. Relaunch old content
5. Prepare for the core web vitals algorithm update
6. Focus on the user
At Hoffmann Murtaugh, we are proud to call ourselves experts in paid media. We also offer services in categories such as earned, owned, and shared media, including and not limited to SEO. See how we can help you and your business’s organic presence today.
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Interested in learning about the ins and outs of Thought Leadership Marketing? Our very own President, Shea Murtaugh, has a lot to share on this subject. Join her in conjunction with Pittsburgh Professional Women on Friday, April 9th at 1:00 p.m. to learn about leadership marketing strategies from Pittsburgh's leading media agency. To register, visit https://bit.ly/3ev6VPt.
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Stay safe and healthy everyone! |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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