Opening her own retail store was always Rene Wineland's dream, and after moving back to Makawao in 2004, that dream became a reality. The "Aloha Cowboy" quickly became a part of the landscape, selling unique Western wear, décor and tack, and catering to both the local Paniolo and all the other cowpokes that wandered through town. Rene and her husband Roger were very much involved in the rodeo community, providing the trophies for the Bull Bash and the stick races for the keiki.
Rene passed away on November 5th 2018, but her legacy is still remembered by locals and past visitors alike. People will often stop in by the Makawao History Museum, located next door, and ask about Aloha Cowboy. We are happy to remember Rene with them and the piece of Aloha she left behind.