Even if the vaccine does become available (and, by some miracle, is able to be rapidly deployed), will things ever return to the way they were? In response to a recent Resort Trades poll that asked, “In your opinion, what lies ahead for the vacation ownership industry after COVID vaccine?,” sixty-seven percent of the respondents said, “Gradual return to business as usual, but using completely different sales & marketing.” Click HERE to read what experts are saying.

RCI is planning on getting vacationers excited! The company's 2019 acquisition of Alliance Reservations Network (ARN) means the company is stepping up as a leader in delivering travel products and services within the vacation ownership world. Grab some popcorn and pull up a chair because there's a lot to read about! (Click HERE to begin the journey.)