Mason Enterprise Center Fairfax
   
October 2020 Newsletter  
MEC-Fairfax Business Seminars are Now Virtual!
MEC-Fairfax continues to offer high-level workshops to our community of business owners and entrepreneurs and we have switched to virtual mode.  Do not miss these great business seminars!
Upcoming Events
MEC Webinar: 8 Essential Steps Toward Building Your Inbound Marketing System

Thursday, October 22, 2020, 12:00 pm to 1:00 pm

In this session (follow-up to October 1 below), Raksha Sukhia, a Business Growth Strategist and Founder of the Build Business Results (BBR) Network, shares her "IGNITE" easy process that will help you through the steps needed to get an inbound sales funnel and lead nurturing system off the ground quickly and effectively.

Key Takeaways:
  • The "three M's" of Magnetic Marketing and how to apply them to create your market dominating positioning and market driven- messaging.
  • Why you need a sales funnel and how it helps to convert traffic, to leads and customers by nurturing them down the customer journey, to become prospects and then customers using an email automation strategy.
  • The basics of traffic acquisition and an automation technology stack.
  • The Conversion Equation and how to use it to develop conversion-drive copy for your landing pages and your drip campaign.
MEC Webinar: Improve Your Financial Footing to Survive and Thrive

Thursday, November 5, 2020, 12:00 pm to 1:00 pm

While the pandemic is different from the 2008 housing market collapse, there are several best practices to gain clarity when doing what it takes to survive and thrive. During this webinar, we will step through financial control best practices based on the 2% CEO Habits of Profitabilityâ„¢ to gain solid financial footing. The Habits are based on 100's of CEOs globally and teaching mid-career graduate students at Georgetown University.
Kirk McLaren is the CEO of Foresight CFO, Growth CFO Certification instructor, and the Georgetown University graduate studies lecturer. His love for small businesses led to the development of the Impact Financial Managementâ„¢ method to develop CFO's into Growth CFO's and guide their performance.

Did You Miss These Events?
MEC Webinar: Grow Your Business with Brand Voice & Personality
On September 24, Reggie Holmes - Principal and Creative Director at Enthuse Creative, LLC, a strategic brand consulting and design business based in Tysons, VA - presented a free webinar, designed for entrepreneurs and brand stewards to think through how their brands communicate with their clients to create content that resonates more quickly and more profoundly. Participants learned about brand voice and personality, as well as how to leverage these tools to make deeper emotional connections to their customers. 
MEC Webinar:  Map out a Quick Three-Step Online Inbound Lead Generation Process
On October 1, Raksha Sukhia ,a Business Growth Strategist and Founder of the Build Business Results (BBR) Network, discussed her process for leveraging the principles of digital marketing and sales enablement to create a lead generation system for businesses. This session will be followed by an October 22 session where she will walk you through the steps needed to get it off the ground quickly and effectively.
MEC Webinar: SEO Strategy for Your Business
On October 8, Jill Kurtz, owner of Kurtz Digital Strategy, a Loudoun County-based online marketing company that serves small businesses, discussed SEO strategy - what every business needs to understand to increase visibility online, whether they serve consumers, other businesses or government. Whether users start with a search query, use Google maps, or go directly to their preferred third party review site, she stressed that companies need to be listed among the options. Among the takeaways were:  how search engines "think;" strategies to earn top search rankings; and easy-to-implement SEO tactics.
MEC-Fairfax Welcomes
ARIAS Defense Components
ARIAS Defense Components is a leader in the sale of spare parts in the market, offering a wide range of solutions. The founders of ADC have a combined experience of over 30 years in wholesale aircraft parts and services for defense aircrafts' worldwide. We're so glad to be moving online because that means we can make obtaining the perfect part more convenient. We take pride in our hands-on approach to help our customers purchase the best part at the best price. We're also a repair and overhaul management service, and we are committed to offering the same excellent services online. Visit  https://www.ariasdefense.com/ for more information
Breaker 28 The Leader's Coach
Breaker28 helps leaders build organizations that are Healthy, Equitable, Anti-Racist, Real, Trust-Centered through training, coaching, and trusted advice. Find our thought leadership on LinkedIn and Medium.  Our website is www.breaker28.com.  We chose the MEC because of the learning opportunities and support it provides.
Creosen
Creosen,a full-service digital website design and development agency commenced its operations in 2014 with a clear mission to help local government, small as well as medium size businesses, universities, colleges, educational institutions and nonprofits capable of managing their own website, but also need assistance with more advanced backend features or technical integrations. We stay fresh and in-tune with the advancements in UI/UX design, website development, e-commerce, mobile apps and digital marketing. Visit https://www.creosen.com/ for more information.
Reduced Occupancy Limits for Conference Rooms

To maintain social distancing requirements, the MEC-Fairfax has reduced maximum occupancy limits for its conference rooms.  Specifically, occupancy limits are at half capacity for conference rooms 1 - 11.  Use of the larger conference/training rooms A and B is limited to 10 people per room.  Please contact mecffx@gmu.edu or call 703-277-7700 for reservations. 
MEC Guidelines During Phased Reopening
Message from Gisele Stolz, Director
The MEC, your individual offices, common areas, meeting rooms, and the mailroom remain accessible 24/7.
The MEC continues to maintain limited front desk office hours from 10:00 am to 1:00 pm. The reception area will remain locked but accessible via a key FOB or by using the back door with the cipher code (new code sent separately). MEC Director Gisele Stolz and Office Manager Aziza Noory are present on site most days should you need to meet us in person.
Please remember to wear a mask and keep your social distance while at the MEC. Thank you for your cooperation with these requirements. Together we can ensure a safe and healthy environment for our employees, visitors, and clients.