The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
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Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices |
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After a standoff that began back in April, Roku and Google have announced a multi-year agreement that will keep YouTube and YouTube TV on Roku devices.
The DL: A 9-month standoff between Google and Roku has recently come to an end. The two companies announced a multi-year agreement that will keep YouTube and YouTube TV on all Roku devices. Roku, which has approximately 54 million users, risked losing a significant number of users to competitors like Apple TV and Amazon Fire if dropping YouTube. According to Nielsen, YouTube drives 6% of all TV views. This is a great step forward, however, there are still smaller details to be sorted out between Roku and Google to keep this partnership in the future.
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LinkedIn Adds New Tools To 'Creator Mode', Including LinkedIn Live Access And Newsletters |
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LinkedIn’s beefing up its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
The DL: LinkedIn is adding new tools to their ‘Creator Mode’ in addition to a Newsletter option to help maximize engagement from the creator’s audience. Back in March, LinkedIn launched Creator Mode which now allows users to live stream videos in-app and publish their very own newsletters. As many know, LinkedIn users are 20x more likely to share a video. LinkedIn Live videos on average create 7x more reactions and 24x more comments than other native videos produced by the same creator on a normal posting. LinkedIn has always been considered a powerhouse for professional connections, but with general engagement on live content on the rise, perhaps LinkedIn will become a powerhouse in content overall. To stay ahead of the curve, it may be time to start considering adding more live content.
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Instagram Adds New Features To Offer More Protection And Well-Being Prompts For Young Users |
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Instagram has announced a range of new features designed to offer more protection to young users, both from the negative impacts of overuse of the app and from predators that may be lurking within its network.
The DL: In response to the concerns raised by the Facebook Files expose, Instagram has launched a slew of new features that aim to protect young users from predators and the effects of overuse. This comes after Antigone Davis, Facebook’s global head of safety, was summoned to appear before a congressional committee in September. With the new tool, parents will be able to see how much time their kids are currently spending on Instagram and give them the ability to restrict how much time they allow their child to spend on the app each day. They’re also developing ways to verify the ages of users. This is a type of nudge that can help young users avoid over-using the app. Instagram’s motive comes into question, as they waited until just before the hearing to unveil these new features.
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Why Hulu Shouldn't Fear A Content Withdrawl From NBCU |
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Hulu, still a U.S.-only service, may soon feel its catalog get a little lighter, as NBCUniversal is considering pulling back much of its content from the video streamer.
The DL: There is no lack of streaming options these days. Audiences can choose from many different options (Apple TV, Hulu, Peacock, Disney +, Netflix, Amazon Prime, Discovery +, Paramount…should we go on?). This gives consumers a great choice of choices, but as each network splits off, consumers are seeing the trend of shrinking inventory. NBC Universal wants to take their inventory from Hulu to give their own platform (Peacock) a more competitive edge. And they’re not the only ones! Soon, each of these brands will be limiting rights to their inventory making it harder for the audience to navigate content in one platform. It makes the choice difficult for consumers, but marketers certainly aren’t suffering. As long as people keep streaming videos, advertisers will continue to target those streamers.
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Twitter Tests New, TikTok-Like Full-Screen Display For Explore |
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Twitter has today launched a new test of a reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format.
The DL: Is this TikTok? No, it's Twitter. As of today, Twitter has launched a newly reformatted Explore tab that looks a lot like TikTok's "For You" page. This initiative was launched to entice users to get on the app more and discover new content. It will be interesting to see if Twitter is able to nail the algorithm or if this is just another attempt to keep up with the other social media platforms. Right now, the new Explore display is only available in certain countries.
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We would like to officially welcome Fumnanya Agbimson to the Hoffmann Murtaugh team! Fumnanya was hired to be our Digital Media Specialist, adding the South to our footprint as he works out of Miami, FL. Within this role, he will be responsible for successfully managing all aspects of Google Tag Manager, Campaign Manager 360, and Google Analytics for all agency clients. Additionally, he will consult on landing page conversion strategy and implementation for improved campaign performance. What Fumnanya enjoys most about working at Hoffmann Murtaugh is the highly collaborative environment, and ability to learn across many verticals. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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