October 9, 2020
Conference is in TWO WEEKS! Don't Miss Out.
This year's VIRTUAL CONFERENCE, DPHA CONNECT 2020, is just 2 weeks out! Our conference will allow our membership to obtain all the benefits offered at our in-person events but from the safety of your own home/office. We are excited to welcome best-in-show exhibitors and education for your staff at a reduced conference price. And do you want to hear the best part?? There is no travel required, so join us in your house slippers, we won't judge.

With registration at $135/person and no travel fees, this is definitely the year to get your whole team in! A swag bag with some sponsored goodies will be sent to the first 250 registrants, so don't delay. If you are registering five or more people from the same company, please reach out to staff for group rates that are easier on the checkbook.
We would love your help promoting this event to fellow DPHA members! Please click the button below to download the above image.
Sales Tips and Industry Thoughts
How is your Communication? By DPHA Fellow Kaye Powell.

When I was in the showroom, getting a professional to return my call was not too difficult. However, since retiring and moving to a new area where I am not known, getting return calls from showroom professionals and contractors has become very challenging. Calling a business that is busy is understandable, but calling a business that is too busy to return calls at all is unprofessional and will eventually hurt the business. There is a saying that a good review for a company will result in one or two leads, but a bad review will be the topic of conversation for a long time. I do not think these business professionals intend to do this, but I have experienced it again and again...
Marketing Content Hierarchy of Needs.

The hierarchy of human needs is a psychological theory developed by Abraham Maslov. At the base are the need for basic necessities such as food, shelter and security. Those must be satisfied before moving on to other human needs such as relationships and self-actualization. Marketing expert Mark Schaefer recently used Maslov’s hierarchy to help businesses best employ content.

At the base of the content marketing needs pyramid is the need to answer questions. One of the most effective tools to drive traffic to your website and social media platforms is to answer the questions that your customers ask most often, such as how much does a new bathroom cost?
Member News
Gessi Introduces New Hi-Fi Thermostatic Mixers.

Gessi engages with water in a whole new way, injecting a sense of harmonious nostalgia with a thermostatic shower mixer that replicates the iconic look and feel of a stereo system from the 1980s and 1990s. Their new Hi-Fi Thermostatic Mixers go beyond retro-inspired aesthetics to offer high-fidelity technology for water delivery with accurate precision and perfect ergonomic design.

The Hi-Fi Collection is a unique addition to the bathroom furnishings market, providing an interactive interface to manipulate every aspect of the shower experience. The controls have been designed to mimic the tactile sensations of period stereo sets with clicking buttons and turning knobs, bringing the satisfaction of fine-tuning and the relaxation of music into a soothing wellness environment.
BARiL Launches New Bathroom Collection and New Finish.
 
BARiL has launched a sleek new bathroom collection called PETITE, as well as their new finish, black titanium. 

Born from the desire to offer a versatile and timeless product, reminiscent of the ubiquitous little (PETITE) black dress, this collection will seduce you by its simplicity. Composed of accessible faucets and accessories, PETITE displays delicate and refined lines, yet is built with solid premium components. This collection is available in a wide range of finishes, including their new Black Titanium (KM). 

Their new black titanium finish offers a rich, refined look with a satin sheen. This sober and elegant finish complements perfectly the fine lines and design of the faucets of their new collection.
Foster Brings You: The Michelangelo Sink.

The Michelangelo sink is the perfect embodiment of the combination between design and functionality. Its minimalist but original shape with perfectly square edges and diamond-shaped bottom allows for the perfect flow of water and for you to create a unique look with its angles. All while still becoming a complete workstation sink with its comprehensive accessories.

Another unique feature is the slanted edges on the bowl that create an illusion of the bowl looking larger than it really is. This model comes in an array of sizes and shapes to suit the style of kitchen you are envisioning. This is one of many hand-crafted, hand-finished Foster products that represent our Italian heritage of design, performance, and functionality.
Gerber® Plumbing Fixtures is Thrilled to Unveil its New Website.

At the end of 2019, Globe Union Industrial Corporation, parent company of Gerber, announced the integration of Danze® by Gerber products into the Gerber brand family.

Gerber is going to market with a single brand voice and introducing all new products exclusively featuring the Gerber brand name, while executing a running change for the transition of existing Danze by Gerber products.

The new website is the next significant step in this brand transition. The site offers more robust functionality, the ability for visitors to engage with the entire line of products in one place, and an overall enhanced experience representing the Gerber brand.
Kymberly B Glazer
Director of Marketing & Sales
Decorative Plumbing and Hardware Association (DPHA)
504.475.8111