The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
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Kraft Heinz, Jack In The Box, Aviation Bottle '80s Nostalgia For Retro Sitcom Special |
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Kimmelot, the creative lab of late-night host Jimmy Kimmel, partnered with Ryan Reynolds' Maximum Effort agency to produce a series of ads inspired by 1980s nostalgia.
The DL: When it comes to marketing, one of the best tactics is creating a lasting memorable experience. This can be in the form of a jingle, or it could be in the form of a celebrity endorsement (Brittany Spears and Pepsi or Alex Trebek and Colonial Penn). So, it should come as no surprise that one of the ways marketers are advertising is by using nostalgia. Nostalgia usually brings us back to the times when we were a kid and elicits a warm happy feeling for most. We can remember trips with family or late summer evenings with friends. Engaging in these emotions allows advertisers to grab our attention and use it to remind us of products that we may have forgotten about. With reboots and live-action adaptations to many of our childhood classics becoming more frequent, I would expect more and more companies to play on those feelings as seen here. We may not realize it, but that 30-second reminder of our childhood can have us searching for a product we once forgot about.
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Report: Happiness A Key Emotion For TikTok Content |
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New research from Semrush highlights what makes content more likely to find viral success on the short video platform.
The DL: Are you wondering what kind of TikTok content performs well? According to Semrush, the most popular content on TikTok produced happiness and surprise. Meaning, videos that entertain and generate enjoyment are key to success when creating content for TikTok. Dancing, the outdoors, pets, fashion, and humor continue to be among the most popular content on TikTok, while popular topics included life hacks, well-being, fitness, and sports. With humor making several lists, it seems humor should be incorporated or at the very least be considered when developing a strategy for TikTok.
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Engagement With Podcasts Increases, Continues To Grow |
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More than half of domestic listeners increased their listening time in the past six months, and 41% expect to spend even more time with podcasts in the next six months, according to the podcast advertising platform Acast in partnership with Nielsen.
The DL: An online survey of 2,000 Adults aged 18 and older has revealed some interesting data on podcast listening. In the last six months, consumption of podcasts has increased more than most other media – particularly when compared to other audio-based media. News, music, and comedy were the most consumed categories and nearly two-thirds of podcast listeners are listening to news shows every week. Nearly half of podcast listeners said they started listening in the last year and podcast listening is expected to outperform online radio and streaming music in the coming year.
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Wavemaker, TikTok, Twitter & Meta Talk Social Media Intelligence In 2022 |
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Covid-19 dramatically changed the landscape for social media – but with the explosive growth of platforms, new ad tech and industry regulations, marketers are navigating a constantly evolving set of rules around the buying and activation of social ads.
The DL: Rules around buying and activating social ads are ever-changing, especially as the industry regulations evolve, social platforms grow, and new ad tech is developed. Experts from TikTok, Twitter, and Meta weigh in on some key areas:
1: Rip up the DR rulebook -> must balance strategies across the funnel, adopt new technologies, and TEST
2: Not all reach is equal -> need to understand the true value of the reach metric and quantify it as it relates to ultimate business outcomes
3: Quality views don’t need video -> users have less time and are savvier. It is important to figure out how to get the best results from video ad placements for your brand. You may need different approaches across the platforms, but in general short form is the way to go.
4: TikTok has its own set of rules -> TikTok’s unique environment requires you to feel organic to be able to grab the users’ attention and resonate with the audience. Test, entertain, and have fun!
Brands need to continuously test, adapt and evaluate or they will fall short in the social game.
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LinkedIn Shares New Insights On How To Reach Gen Z Users On Its Platform |
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Looking to up your professional appeal to Gen Z audiences?
The DL: If you haven't already gathered, Gen Z is set to become the largest and most influential demographic... In order to better target this generation, it is imperative to understand their presence and habits.
This may even require adjusting your social posting and marketing to allow your brand's messages to resonate with this audience. So, what are Gen Z consumers looking for? LinkedIn published an infographic that outlines three key considerations Gen Z consumers have when looking at brands. They must be eco-friendly, socially responsible, and continually listen to customer feedback. They also value brands that are reliable, socially conscious, and promote growth.
Brands that have nailed marketing to this demographic tend to utilize -
- Real Stories
- Tools & Graphics
- Celebrate Diverse Stories & Voices
- Provide Great Ideas & Inspiration
If your brand is struggling to connect with the Gen Z demographic, Hoffmann Murtaugh is here to help!
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We would like to officially welcome Laura Houston to the Hoffmann Murtaugh team! Laura was hired to be a Senior Digital Media Analyst. She has over 14 years of experience in digital marketing. For the past eight and half years, she has been a member of the DICK’S Sporting Goods media team. Within her new role at HM, she is responsible for successfully leading the day-to-day strategic management of complex and sophisticated reporting activities and acting as the central hub of collaboration and problem solving across various departments/resources all while delivering against client objectives. She will gather and organize insights to deliver optimization recommendations across a variety of media channels. What she enjoys most about working at Hoffmann Murtaugh is the friendly and hardworking team and the supportive culture. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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